Automotive Lighting Showcase Kicks off SYLVANIA 300
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High performance headlights keep drivers safe on the road and off the track
HILLSBORO, N.H., Sept. 9 - As the host and title sponsor of the 2008 SYLVANIA 300, to be held September 14 at the New Hampshire Motor Speedway, OSRAM SYLVANIA and its automotive lighting division will feature its high-performance headlights at events planned during the race weekend.
An on-track demonstration to the media on Friday night September 12 will pit standard halogen headlights against SYLVANIA SilverStar® Ultra headlights, for a new kind of competition on the famed track. To illustrate the difference in night visibility on the road, two NASCAR pace cars will be outfitted with new headlights: one with standard bulbs and the other with SilverStar® Ultra headlights. Watching from the flag drop platform, assembled media and VIPs, will get a clear visual of the expanded light pattern.
"The SYLVANIA 300 presents an opportunity to shed light on the hazards of poor driving visibility to the NASCAR family," said Jon DiGesu, director of OSRAM SYLVANIA brand strategy. "SYLVANIA high performance bulbs like SilverStar® Ultra are 50 percent brighter and increase downroad visibility by 40 percent when compared to standard bulbs."
Paul Menard, a member of the Dale Earnhardt Inc. team, will continue to race this year in the SYLVANIA-painted No. 15 Chevrolet car featuring a SYLVANIA-themed paint out. Menard himself uses SYLVANIA SilverStar® Ultra headlights off the track. He will attend the media night and lighting demonstration, and will be on hand to greet visitors and answer questions.
SYLVANIA has been the title sponsor of the SYLVANIA 300 at the New Hampshire Motor Speedway for the last six years and, in July 2006, signed an additional five-year contract with NHMS through 2012.
The SYLVANIA 300 has historically been one of the highest rated televised NASCAR events and routinely draws crowds of well over 100,000 to NHIS, the only super speedway in the six-state New England region and the largest sporting facility in the region. The "Magic Mile" currently hosts both of New England's largest sporting events, the NASCAR Sprint Cup Series races in July and September.
About OSRAM SYLVANIA Automotive Lighting
OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company's global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 700 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. More than 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand while products for the aftermarket are sold under the SYLVANIA brand.
For more information, visit www.sylvania.com/auto.
More information on headlight safety, maintenance and a review of SYLVANIA SilverStar® Ultra is available in Lauren Fix's Guide to Loving Your Car: Everything You Need to Know to Take Charge of Your Car and Get On with Your Life by Lauren Fix, the Car Coach®, America's award-winning automotive expert. The book is available at major book retailers and online booksellers.
About OSRAM SYLVANIA
OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com.
Sidebar of automotive lighting safety tips follows.
Tips for nighttime driving safety
o Change headlights in pairs before they burn out. Most headlights dim over time so evaluate yours every year for optimum performance.
o Upgrade to high performance halogen lighting. SYLVANIA SilverStar Ultra headlights produce a brighter, whiter light. Studies have shown that whiter halogen lighting can improve reaction time, increase nighttime visibility and give better roadside viewing.
o Check headlight alignment. Misaligned headlights can be distracting and dangerous. Ask your auto service technician to align them for you.
o Clean headlight lenses regularly. Wash headlight lenses when you wash your windshield. You'll see better at night and in poor weather conditions.
o Make sure all vehicle lights are working. Have a friend turn on your headlights and signal lights while you walk around the outside of your vehicle.
Source: OSRAM SYLVANIA
CONTACT:
Anne Guertin of OSRAM SYLVANIA,
+1-978-750-2225,
anne.guertin@sylvania.com,
or Mary Ingram-Shatz of Haggman, Inc., for OSRAM SYLVANIA,
+1-212-600-4469,
mary@haggman.com
Web site: www.sylvania.com/
