Austriamicrosystems Wins 2011 "Best of Sensors Expo" Gold Award

The AS5410 linear position sensor is first IC from the world's first fully-featured 3D Hall platform

Unterpremstaetten, Austria - austriamicrosystems has announced that it has won the gold Sensors Magazine "Best of Sensors Expo" Award in the sensors category for the AS5410 3D Hall encoder. Sensors Executive Editor Melanie Martella presented the award on June 7, 2011 at the Sensors Expo & Conference, which was held at the Donald E. Stephens Convention Center in Rosemont, IL.

Twelve gold, silver, bronze and honorable mention awards were presented in four categories: Sensors; Sensor Components; Technologies; and Data Acquisition. In addition to Martella, this year's judges included Ed Ramsden from Lattice Semiconductor. Exhibitors submitted new product nominations, and entries were judged on the basis of potential impact, application, distinctiveness, timeliness and availability.

"The nominations demonstrated exceptional innovation, integration and ease of use," said Martella. "We applaud them all."

At Sensors Expo austriamicrosystems showcased and demonstrated it line of high-performance sensors & sensor interface ICs for industrial and automotive applications. The company's significant expertise in low power consumption and high accuracy results in best-in-class products for automotive markets worldwide. ICs for automotive applications include magnetic encoders, battery management, In-vehicle network solutions and System Basis Chips.

"We are very pleased to win this award since it recognizes the high degree of innovation that our unique AS5410 3D Hall sensor represents," stated Bernd Gessner, Senior VP and General Manager of the Automotive Business Unit at austriamicrosystems. "The AS5410 is a fundamental addition to our current magnetic sensor portfolio and continues our focus on the automotive and industrial markets."

Best of Sensors Expo award winners will be featured on the Sensors website at and

Sensors is the authority for smart design, applications and networks. It provides focused news in the markets where sensor and related technologies are applied as part of a company or organization's business and competitive strategy: Electronics & Computers; Machine Manufacturing; Process Industries; Automotive; Aerospace/Military/Homeland Security; Medical Devices; Engineering/Architectural; R+D; Wireless Networking & M2M; and more. For more information, visit

The Sensors Expo & Conference is produced and managed by Questex Media Group LLC, a global, diversified business-to-business integrated media and information provider, headquartered in Newton, MA.

About austriamicrosystems
austriamicrosystems is a leading designer and manufacturer of high performance analog ICs, combining almost 30 years of analog design capabilities and system know-how with its own state-of-the-art manufacturing and test facilities. austriamicrosystems leverages its expertise in low power and high accuracy to provide industry-leading customized and standard analog products. Operating worldwide with more than 1,000 employees, austriamicrosystems focuses on the areas of power management, sensors & sensor interfaces and mobile infotainment in its markets Communications, Industry & Medical and Automotive, complemented by its Full Service Foundry activities. austriamicrosystems is listed on the SIX Swiss Exchange in Zurich (ticker symbol: AMS). For more information, please visit

For further information contact

Al Haun
Precision Communications
Ofc: 508-876-9400, Cel: 508-212-2442

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