Aprimo Prepares for Continued Growth with New Brand Visuals
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Rapid Growth and Acquisition of Customers Created Focus on Further Developing Leading EMM Brand
INDIANAPOLIS, April 27 -- Aprimo, Incorporated, a global leader in Enterprise Marketing Management (EMM), announced today the launch of the company's refreshed brand visuals, including new logo, tagline and product organization. The rebranding comes after several years of accelerating growth, including two major acquisitions, global expansion and growth in Global 2000 customers.
In the past nine years, Aprimo has grown from a vision for EMM to become a well established leader in this strategic product category. Key developments driving the rebranding effort include:
o A global presence for Aprimo. Beyond the United States, Aprimo has
established offices in Australia, Canada, France, Germany, the United
Kingdom and Sweden.
o A focus on customer solutions. Aprimo is aligning its technology and
best practices around customer challenges. No other company has
solutions that range from brand management to workflow to lead/campaign
management.
o A broader partner network. Several of the world's largest and most
influential systems integrators now market and implement Aprimo
products.
o A growing customer base. Aprimo is the marketing application of choice
for over 65,000 users at companies such Bank of America, Nestle and
Warner Brothers. Aprimo helps these world leaders build their brands
with technology and best practices.
o A broader product line. Aprimo has added specific products for the
mid-market and for agencies.
Together, these developments have presented Aprimo with a significant opportunity to take advantage of a market that is experiencing consistent double-digit growth. The rebranding builds a marketing foundation for future success.
Aprimo selected its new logo and tagline after extensive interviews with customers, partners and industry analysts. The distinctive red was chosen to reflect the passion that Aprimo has for its marketing customers. The tagline, "Accelerating Marketing Productivity" communicates leadership and an unwavering focus on helping marketing to improve its impact on the top and bottom line. As marketing moves ahead to automate its processes and customer interactions, Aprimo will facilitate the ability to act and measure results.
"Aprimo has grown tremendously since its inception in 1998, both organically and through acquisitions," said Bill Godfrey, Chairman and CEO of Aprimo. "We are taking this opportunity to reaffirm our commitment to our core value of customer success. Our new visuals now align with our strategy to be the global leader in providing technology and insight to optimize the entire marketing value chain. Our original vision for Aprimo remains constant and our passion for helping our clients improve marketing productivity grows stronger every day."
The foundation of the technology side of the brand is Aprimo's Enterprise Marketing Backbone(TM), the platform on which the company's products reside. Aprimo's marketing solutions will focus on the areas of planning and financial management, brand content management, production and workflow management, lead management, B2B marketing, and campaign management and planning. The intellectual property garnered through Aprimo's acquisitions has been formally rolled into Aprimo's three major products:
o Aprimo Enterprise(TM) -- the company's flagship EMM product
o Aprimo Agency(TM) -- the company's flagship EMM product built
specifically for marketing agencies
o Aprimo Professional(TM) -- the company's product aimed at the middle
market, as well as an entrée-point for work groups within an enterprise
"Having a well-executed brand strategy is especially important to Aprimo because our core focus is servicing marketing executives," said Michael Emerson, CMO of Aprimo. "This branding effort reinforces to our customers and prospects -- the world's leading marketers -- that we have a brand that matches the quality and strength of the global organizations we serve."
About Aprimo
Aprimo is a global leader in providing software that accelerates the productivity of the entire marketing department. Aprimo delivers integrated Enterprise Marketing Management (EMM) products for leading marketing organizations around the world. Aprimo's technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.
Aprimo empowers the world's leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Johnson Bank and Johnson Insurance, Toyota, Time Warner Cable and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit http://www.aprimo.com/
SOURCE Aprimo, Incorporated
CONTACT:
Adrienne McGarr,
Ruder-Finn,
+1-312-329-3907,
aprimo@ruderfinn.com, for Aprimo, Incorporated
Misti Lusher,
Aprimo, Incorporated,
+1-650-804-5200,
misti.lusher@aprimo.com
Web site: http://www.aprimo.com/
