Aprimo Opens Office in Australia


SYDNEY, Australia, Oct. 30 -- Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM), today announced the opening of its newest office in Sydney, Australia. The new office will provide service and support to Aprimo's expanding customer base in Australia, as well as global customers located throughout the Asia-Pacific region. This office expands Aprimo's global footprint and underscores the company's standing as the leading figure in EMM.

Dermot McCutcheon currently manages the company's Australia office. He has more than 20 years of experience in the enterprise applications market. The office will leverage Aprimo's global network of resources to better serve customers in over 11 countries, including India, Malaysia, Singapore, Thailand, Korea, Japan, China, Taiwan, New Zealand, Australia and the Philippines.

"Having a presence in the rapid-growing Asia-Pacific market is a tremendous benefit for both Aprimo and its customers," said McCutcheon. "We'll continue to work closely with Aprimo offices in the U.S. and U.K. to ensure that our customers are getting the attention and resources that they need."

"As EMM moves from visionary to mainstream, companies all over the world are investing in technology to get more value from their marketing departments. Because so many of our deployments are global in nature, many US and EMEA based implementations have already installed Aprimo in the Asia- Pacific region. Aprimo is ready to serve and grow customers in this strategic region of the world," said Bill Godfrey, Aprimo's CEO. "The establishment of this office coupled with our U.S. headquarters expansion is an important step in our growth as global leader in EMM."

Aprimo's Australia office is now open at Suite 1A, Level 2, 802 Pacific Highway, Gordon, NSW 2072, Australia.

About Aprimo
Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing(TM) is an integrated Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.

Aprimo Marketing empowers the world's leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Pfizer, Toyota and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit www.aprimo.com/ .

CONTACT:
Adrienne McGarr for Aprimo,
+1-312-329-3907,
mcgarra@ruderfinn.com ,
or Michael Emerson of Aprimo,
+1-317-803-4350,
michael.emerson@aprimo.com

Web site: www.aprimo.com/

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