Aprimo Achieves Record Growth in Revenues and New Customer Wins
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Product Leadership, Partner Momentum and Successful Acquisition Contribute to Firm's Record Performance in 2005
INDIANAPOLIS, Jan. 18 /PRNewswire/ -- Aprimo, Incorporated, a global leader in Enterprise Marketing Management (EMM), today announced the company's record performance in 2005. Highlights for the year include:
o 50 percent growth in revenue; sixth consecutive year of double-digit
revenue growth fueled by product leadership and strong international
expansion
o Launched Aprimo Marketing(TM) 7.0
oAcquired enterprise marketing solutions (EMS) business unit of
DoubleClick
oGrew customer base from 70 to 150 marketing organizations worldwide
standardizing on the Aprimo Marketing software platform, expanding its
leadership position in the financial services, pharma, retail, telco,
media and entertainment verticals
oAchieved ranking in "Leader" quadrant in Gartner's 2005 Marketing
Resource Management (MRM) Magic Quadrant for the third consecutive
year
o Strengthened sales and service delivery channels by forming global
strategic alliances with Aquent, Communisis, EMC-Documentum, NAPC and
SAS
Aprimo Delivers Intuitive, On-Demand Software for Marketers
Many of Aprimo's successes in 2005 can be attributed to the release of Aprimo Marketing 7.0, the flagship suite of Web-based software products that automate, streamline and improve the way marketing organizations operate. The release introduced breakthrough technology for enterprise applications and industry-leading functionality in marketing financial management, marketing production management and marketing planning. These additions and enhancements also included the Web's next-generation graphical user interface and advanced developer's toolkit.
"We are very pleased with the growing market acceptance of Aprimo Marketing and the continued market validation of Aprimo's industry leadership position," said Aprimo President and CEO, Bill Godfrey. "Aprimo is rapidly becoming the standard marketing software platform for enterprises worldwide, and our customers are deriving unprecedented value from our innovative solutions, increasing ROI from their marketing campaigns and programs. As we enter 2006, we remain 100 percent committed to our customers' ongoing success by delivering intuitive new products and teaming with our partners to provide world-class marketing solutions."
Aprimo in Solid Financial Position due to Operating Cash Flows and Financing
In 2005, Aprimo experienced tremendous growth and strengthened its financial position by continuing to generate positive cash flows from operations while successfully completing the acquisition of DoubleClick's EMS unit. Additionally, Aprimo completed $14.5 million in growth financing led by a mix of current and new investors, including Sigma Partners and Blue Chip Venture Company.
"With its industry-leading software for EMM, Aprimo delivered a strong operating performance in 2005 with significant growth in both sales bookings and revenue," stated Robert E. Davoli, managing director of Sigma Partners. "With the growth financing and strong operating cash flows, Aprimo is well-positioned to capitalize on opportunities within the burgeoning EMM space in 2006 and beyond."
For more information on Aprimo Marketing, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com .
About Aprimo
Aprimo, Incorporated is the leading provider of software that enables marketers to manage the business of marketing-achieving excellence in execution, gaining managerial visibility and control across the extended marketing organization and creating more demand for products and services. Aprimo is delivering value to many industry-leading companies in a variety of industries, including Bank of America, Cingular Wireless, Home Depot, Merrill Lynch, Pfizer and Warner Bros. Entertainment. Aprimo is headquartered in Indianapolis, and has offices worldwide. Visit www.aprimo.com/ for more information. Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.
CONTACT: Adrienne McGarr, +1-312-329-3907, mcgarra@ruderfinn.com , or Richard Cunningham, +1-317-803-4300, richard.cunningham@aprimo.com , both for Aprimo, Incorporated
Web site: www.aprimo.com/
