Sensational, super, Straight+: At Interpack in Düsseldorf, the exhibition crew consisting of 14 people from Huhtamaki Films has once again been successful. Together with its sister company Flexible Packaging, the film specialist based in Forchheim presented Straight+ as a packaging component to an international audience from 120 different countries.
Interpack visitors were full of praise for the sister company's new product: the combination of Straight+ & Easy Tear Everywhere™, packaging in the form of a stick pack. "We are very pleased with the positive feedback and the amount of international visitors", reported Sonja Haug, Sales Director Consumer Markets at Huhtamaki Films EMEA. "Customers and packaging designers were excited about our solution. At our stand they were already thinking about ways how to use and design this unique packaging."
Safe and stable
A stick pack is a packaging that enables perfect portioning. It reflects the convenience trend in the industry that stands for simple and comfortable handling. Straight+, one of four new products released this year, hereby plays a decisive role. With its bidirectional tear qualities, the film functions better than any paper and can be torn lengthwise or crosswise in a controlled manner. Consumers and packaging manufacturers do not need to make compromises on safety or stability: They can rely on the quality of a Huhtamaki film.
The Interpack appearance offered even more: on the 300 square metre stand, visitors were able to take a closer look at another product innovation. The environmentally friendly packaging Sustain+ stands for sustainability and made its debut in April, at INDEX14 in Geneva.
Interpack is one of the world's most important trade fairs of the packaging industry and the associated process industry. Every three years, manufacturers, experts and professional visitors can find out about developments and trends on the packaging market. Interpack 2014 sets a new record, boasting 2,700 exhibitors and 175,000 visitors from 120 countries.
About Huhtamaki Films
Huhtamaki Films is a specialist in the manufacture of films and in the finishing of films, PE-coatedpaper, and other flexible materials. We operate all over the world and have become a leader in our field.
Huhtamaki Films is part of the Finland-based company of Huhtamaki, a global producer of foodstuff packaging.
Our range of activities includes the production and processing of polyolefin films, on the one hand, and the finishing of plastic-coated special papers and other flexible materials, on the other. Production methods comprise blow film extrusion, flat film extrusion, and SOPP production.
We manufacture using the SOPP (simultaneously oriented polypropylene) process. Compared to BOPP (conventional biaxial stretching), the material has the advantage that the strength values and the expansion behavior are, lengthwise and crosswise, virtually identical.
Huhtamaki Films has also developed an extensive array of finishing options, such as silikonizing, embossing, laminating, coating, printing, and combinations of these technologies.
Huhtamaki Films, Inc.
2400 Continental Blvd.
Malvern, PA 19355
Tel.: +1 484-527-2000
Fax.: +1 484-527-2100