Amcor Wins Gold for Packaging Innovation
Amcor engineers and designers developed a unique solution to address denting and won Gold for Packaging Innovation from DOW. Amcor leaders from its rigid packaging business recently accepted the 2019 Packaging Innovation Award at the K Show in Dusseldorf, Germany. The award recognizes some of the world’s most innovative packaging breakthroughs in technology, customer experience and responsible packaging.
The Amcor-designed Geo-Strap™ base for Nestle’s Coffeemate® natural bliss® Cold Brew bottle reduces vacuum denting at the shoulder. Nestle consulted with Amcor to modify the design while eliminating the denting. The Geo-Strap base incorporates two other hot-fill base technologies, PowerStrap™ and PowerFlex™. The new base is a low-profile, vacuum-absorbing design that flexes to counteract the vacuum generated when the product absorbs oxygen. The Geodesic base design shifts weight out of the base and into the shoulder, while preserving the overall weight of the container.
The bottle is made from PET which is infinitely recyclable and compared to other packaging types produces up to 70% less greenhouse gas emissions.*
“We’re honored to receive this innovation award,” said Eric Roegner, President, Amcor Rigid Packaging. “By modifying the preform design of the container, our Geo-Strap maintains the container’s light weight, which keeps the Cold Brew container 4 to 8 grams smaller than competitor products. The new design also improves performance and consumer appeal of the container.”
*with existing technologies including chemical recycling and compared to glass and aluminum cans.
About Amcor
Amcor is a global leader in developing and producing responsible packaging for food, beverage, pharmaceutical, medical, home- and personal-care, and other products. Amcor works with leading companies around the world to protect their products and the people who rely on them, differentiate brands, and improve value chains through a range of flexible and rigid packaging, specialty cartons, closures, and services. The company is focused on making packaging that is increasingly light-weighted, recyclable and reusable, and made using a rising amount of recycled content. Around 50,000 Amcor people generate US$13 billion in sales from operations that span about 250 locations in 40-plus countries. NYSE: AMCR; ASX: AMC
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