Accelerated Designs Selects Premier Farnell as Its Exclusive Global Distributor


23 February 2011, London - In line with the company's focus on Electronic Design Engineers (EDE), driving business to the web and growth in emerging markets, Premier Farnell plc (LSE:pfl), is pleased to announce an exclusive global agreement with Accelerated Designs to distribute its unique Ultra Librarian(TM) tool through its businesses in the Americas (Newark), Asia-Pacific (element14) and Europe (Farnell).

Accelerated Design's Ultra Librarian can quickly create parts, symbols and footprints and then export to virtually all EDA and CAD Systems including those from EAGLE, Altium, Cadence, Mentor Graphics and Zuken. It contains an extensive PCB Library (Schematic Symbols and PCB Footprints) of parts that can be exported to various PCB design flows.

The Ultra Librarian tools integrate Premier Farnell's DesignLink, which is an electronic interface to the Premier Farnell electronics parts databases of all its businesses - Newark, Farnell, and element14 spanning the Americas, Europe and Asia Pacific.

"We are delighted with the exclusive partnership with Accelerated Designs," said David Shen, Group Senior Vice President, Global Head of EDE and Technical Marketing at Premier Farnell. "Ultra Librarian is a unique tool that helps Premier Farnell and its worldwide operating companies of Newark, Farnell, and element14 serve our customers better by providing them with a versatile tool to develop CAD models efficiently."

"I am excited that Premier Farnell will be providing worldwide access to our EDA CAD librarian tool," said Frank E. Frank, President of Accelerated Designs. "I believe that Accelerated Designs is uniquely positioned in the market to provide EDA component models in a vendor-neutral format. This allows EDA components to be translated into formats of the leading PCB design tools. Further, we believe our Ultra Librarian tool is increasingly being adapted in the marketplace to fill a need that industry standards and CAD tool vendors have historically not been able to fulfil. Our automation methods and tools allow us to create CAD models quickly and accurately and can be immediately put to work by the design engineers involved in creating new electronic products."

The Ultra Librarian tool is now available in North America and will soon also be available through Farnell and element14.

About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 electronics Community for design engineers - an industry first (www.element14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts

o Operations in 35 different countries

o 4,100 employees

o Over 2 million customer contacts in 156 industries

o Over 3,500 leading suppliers

o Over 400,000 products stocked with access to over four million more on demand

o Global leader in legislation RoHS, WEEE, REACH

For more information visit the website at Premier Farnell.

Contact Details:

Americas Contact:

Janice Fleisher

Communications Americas

Tel: +001 (1) 773 907 5941

Email: jfleisher@newark.com

APAC Contact:

Christina Loh

Communications APAC

Tel: + 65 6788 3922

E-mail: cloh@element14.com

European Contact:

Aakriti Kaushik

PR Manager, Europe and Global

Premier Farnell and Farnell

Tel: +44 (0) 113 279 0101

Email: akaushik@premierfarnell.com

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