AAAA Report reveals guidance compliance by media type.
Press Release Summary:
Digital Video Innovation Committee of AAAA released progress report, which rates various media platforms and their respective compliance to guidelines issued last year for advertising within on-demand video environment. To agencies and marketers planning to use digital video platforms, review helps set data expectations, and for those involved in selling of messaging units on digital video platforms, review provides insight about how their platform complies with guidelines.
Original Press Release:
AAAA Digital Video Innovation Committee Issues On-Demand Guidelines' Adoption by Platform
Progress Report Reveals Guidance Compliance by Media Type
The American Association of Advertising Agencies' Digital Video Innovation Committee today released a new progress report which rates various media platforms and their respective compliance to guidelines issued by the committee last year for advertising within an on-demand video environment.
Last year, the Digital Video Innovation Committee issued a revised set of desired guidelines designed to help advertisers and their agencies judge the effectiveness of ad messaging in on-demand video environments.
Since then, the Committee has met with industry trade groups, video program distributors, cable/satellite/telecom operators, technology enablers and research intermediaries to discuss the revised guidelines and encourage their adoption. Subsequently, the Committee has developed a progress report on each platform's progress in compliance with the guidelines. To agencies and marketers planning to use digital video platforms, the review will help set data expectations. For those involved in the selling of messaging units on digital video platforms, the review will provide insight about how their platform complies with the guidelines versus other platforms.
>> Download the DVI Committee Progress Report at
http://www.aaaa.org/eweb/upload/OnDemandProgressRpt2007.pdf
About the AAAA
The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the U.S. employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry's spokesman with government, media, and the public sector. For more information visit our Web site at www.aaaa.org.
Contact: Kipp Cheng, Vice President, Director of Public Affairs
Phone: 212-850-0720
Cell: 917-710-3916
E-mail: kipp@aaaa.org
