13 Samsung Telecommunications America Handsets Named Innovations 2008 Design and Engineering Awards

Samsung UbiCell Wins Best of Innovations

Booth #11033

LAS VEGAS, Jan. 6 / - Samsung Telecommunications America (Samsung) is honored with 13 International CES Innovations 2008 Design and Engineering Awards. Among wireless distributors, Samsung has won the most innovation honoree awards in 2008.

In the wireless handset accessories category, the Samsung UbiCell(TM) was named the Best of Innovations, which is awarded to the most highly honored products in each category. In addition to the UbiCell, four of Samsung's Bluetooth headsets were awarded as honorees, including the WEP420, an innovative slide design headset designed with Bang & Olufsen; the WEP410, a sleek canal type earpiece; the WEP500, an ultra slim circular designed headset approximately the size of a quarter; and the WEP430, a unique headset that wraps around the ear and holds the headset in a smooth, flat place over the ear canal.

Eight of Samsung's revolutionary handsets received Design and Engineering Honorees in the wireless handsets category, more than any other wireless distributor in 2008. The winning handsets include the UpStage(TM) by Samsung (SPH-m620), Juke(TM) by Samsung (SCH-u470), SCH-i760, FlipShot(TM) by Samsung (SCH-u900), SCH-u620, Samsung Blast(TM) (SGH-t729), Samsung BlackJack II(TM) (SGH-i617) and Fin(TM) by Samsung (SPH-a513).

Samsung's winning products will be on display at the 2008 International CES in the Innovations Plus Showcase at the Sands Expo and Convention Center, as well as the Samsung booth, #11033 in the central hall of the convention center.

Samsung at ICES 2008

To see Samsung Electronics' complete ICES 2008 product lineup, please visit the company's booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics' ICES press site at http://www.samsung.com/icespress.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://www.samsungwireless.com/.

About Samsung

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com/.

Source: Samsung Telecommunications America

Ashley Lane of MWW Group
mobile +1-214-532-6276
alane@mww.com, for Samsung

Web site: http://www.samsung.com/

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