'Dramatically Quicker' Than the Competition, Applix TM1 Named Top Performer in Annual OLAP Survey


Applix, Inc., a global provider of single platform solutions for Business Performance Management (BPM) and Business Intelligence (BI), today announced that according to one of the industry's most comprehensive independent studies, The OLAP Survey 5 (http://survey.com/olap), Applix TM1 once again bests the competition with its performance, business benefits and user satisfaction.

Westborough, MA (PRWEB) December 5, 2005 -- Applix, Inc. (Nasdaq: APLX), a global provider of single platform solutions for Business Performance Management (BPM) and Business Intelligence (BI), today announced that according to one of the industry's most comprehensive independent studies, The OLAP Survey 5 (http://survey.com/olap), Applix TM1 once again bests the competition with its performance, business benefits and user satisfaction.

"Year after year, the OLAP Survey proves that Applix users are working with the best business performance management and OLAP (online analytical processing) product," said David Menninger, vice president, worldwide marketing, Applix, Inc. "Applix's unified TM1 platform is faster, easier to use, and less expensive to implement than competing products. TM1 users are reaping the benefits of 'real-time' business intelligence and operational performance management, and their satisfaction leads to an impressive level of customer loyalty."

The 2005 survey demonstrates that Applix's TM1, rated with the highest score for the business benefits index, has continued to gain ground in the business performance management market, successfully competing against companies such as BusinessObjects, Cognos, Hyperion and MicroStrategy. Applix respondents used TM1 for 25 different types of applications across more than thirty different industry segments.

Once again, TM1 ranked number 1 in several important categories, including:

o Data load/precalculation
o Speed of deployment
o Business benefits achieved
o Fewest deterrents to wider deployment
o Fewest number of technical problems
o The least spent on consulting fees

TM1 also returned to the top place in "query time," rising from a close second in last year's Survey. "Query performance is the product feature that has the greatest impact on the success of a project," stated Pendse. "Poor query performance not only reduces the productivity of end-users, but it also limits their numbers because performance will degrade further as more users access the system. It therefore sets a limit on user scalability, and is not just a matter of user convenience. Projects that included query performance as a selection criteria tended to be more successful than those that did not."

TM1 was also ranked among the top three products in the following categories:
o Goal achievement
o Better business decisions
o Support quality
o Reduced external IT costs
o Win rate when on the short list
o Customer loyalty
o Most likely to be selected when included in a product evaluation process, both competitive and non-competitive
o Prevalence rate (which measures the percentage of buyers who name the product as their primary tool)
o Lowest level of "shelfware"

Michael O'Rourke, president, CPM Enterprise Solutions, an Applix partner, pointed to the Survey's results for shelfware rankings. "There's very little TM1 sitting on the shelf. The focus of business benefits and ease-of-use are a powerful combination for supporting any business performance management initiative. It's not surprising that The OLAP Survey 5 confirmed that there are very few seats gathering dust - and that more users stick with TM1 than do users of competing products."

The OLAP Survey 5, the largest and most detailed survey of OLAP products to date, is a quantifiable survey of the $4 billion OLAP market. The Survey analyzed data from 2,100 respondents in 106 countries. No vendors were involved in developing the questions, or in sponsoring the survey, making it the most reliable and unbiased research on the OLAP market. This year's survey asked usage and adoption questions concerning 54 different OLAP products.

Applix TM1
Applix's TM1 is a proven, multi-dimensional business planning, reporting and analytics platform for powering strategic analysis of financial, transactional, operational and other business data. The 2005 OLAP Survey 5 gave TM1 the highest marks for speed of query, deployment, and data load and precalculation, as well as the highest number of benefits achieved and the lowest number technical problems. The "Beyond the Hype" (http://www.bpmpartners.com/events_webinars.shtml) webcast from BPM Partners named Applix the 2004 leader in the tools category and in 2005 recognized that Applix customers had the highest level of satisfaction of any of the leading BPM solutions, suites, tools and vendors. Customers using TM1-based applications have won industry awards from several leading publications, including Start Magazine and Business Finance Magazine.

Applix's TM1 Financial Consolidations solution streamlines journal entries, inter-company eliminations and other consolidation processes. The company also offers TM1 Planning Manager to provide workflow and compliance capabilities for all TM1-based applications, TM1 Financial Reporting for rapid and easy reporting applications and TM1 Web, a Web-enabled front end for global and remote read/write capabilities of BPM and BI applications.

About Applix
Applix (NASDAQ: APLX) is a global provider of Business Performance Management and Business Intelligence solutions. These solutions, based on Applix's TM1 analytics platform, enable the continuous planning, management and monitoring of performance across the financial and operational functions within the enterprise. Applix is a founder of the BPM Standards Group (bpmstandardsgroup.org), and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace.

More than 2,100 customers worldwide use TM1 for its tight integration with Excel, real-time response, adaptability, and low total cost of ownership. Delivered by Applix and by a global network of partners, TM1-based solutions help customers manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit www.applix.com.

This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K for the year ended December 31, 2004 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q under the heading "Factors That May Affect Future Results."

The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

©2005 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. TM1 Financial Consolidations, TM1 Planning Manager, and TM1 Web are trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.

Press Contact: Roberta Carlton
Company Name: SPARKSOURCE, INC.
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Phone: 781-418-2410
Website: www.applix.com

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