'Analytics in Action' Distills Analytics Best Practices from the Global 2000 into a Course for Business Users


New Training Program Teaches Best Practices Employed by Some of the World's Foremost Analysts

SOMERVILLE, Mass., March 12 / -- After a decade of working on the world's toughest data analysis challenges, Spotfire, Inc. (http://www.spotfire.com/), the Information Insight CompanySM, has distilled best practices employed by the Global 2000 into a single course for business users. "Analytics in Action: Applying interactive visualizations to quickly discover new insights" offers clear principles that business users can easily adopt to compete on analytics at their organization, with the information they have at their disposal. Spotfire is introducing the course as part of its participation in this week's Gartner's BI Conference 2007 in Chicago.

"For more than ten years, we've been working with the best analysts at the world's leading companies on interactive, visual analysis of critical data," said Christopher Ahlberg, CEO of Spotfire. "This program captures the best practices we've developed with these forward-thinking companies, packaging them into a strategic business process that can be used to create a significant information advantage for any business user in any organization."

While traditionally the province of experts within companies, analytics is becoming mainstream, as next-generation Business Intelligence(BI) becomes a reality. "The very nature of analytics is changing rapidly, with tools that allow information to flow through more of an organization. That puts power into the hands of those most able to make use of it," said Tom Davenport, holder of the President's Chair in Information Technology and Management at Babson College, and co-author of the new book Competing on Analytics. "The introduction of this training program is further evidence that competing on analytics is more of a strategic business need than ever before."

The course, developed with non-analysts in mind, strives to make analytics a daily tool for front-line business decision-makers. Spotfire's course teaches the basics of analytics, the appropriate interactive visualizations for different types of data, and the creation and application of an analytical framework. The course draws from Spotfire's extensive work developing best practices for all types of business processes, including drug discovery, high tech manufacturing, portfolio analysis and intelligence analysis. The course offers a valuable shortcut allowing business users everywhere to benefit from processes used by some of the foremost analysts in the world.

"Since its inception in 1996, Spotfire has helped global leaders tackle some of the world's toughest data analysis challenges," said Ben Shneiderman, Department of Computer Science, University of Maryland. "Spotfire's packaging of 10 years of experience into a best practices training program will jump- start business users who are adopting interactive data visualization. Don't miss it!"

For more information on "Analytics in Action," visit: www.spotfire.com/analytics_in_action

About Spotfire

Spotfire, the Information Insight Company SM, is a leading provider of enterprise analytics software for next generation business intelligence. Spotfire software offers a visual and interactive experience that helps professionals quickly discover new and actionable insights in information. Distinguished by its speed to insight and adaptability to specific business challenges, Spotfire software rapidly reveals unseen threats and new opportunities, creating significant economic value. Spotfire's customers include industry leaders among the Global 2000 that have deployed Spotfire analytics to gain an information advantage over their competitors. For more information, visit www.spotfire.com/.

http://daviesmurphy.com/http://www.spotfire.com/

Source: Spotfire

CONTACT: Jim Baptiste of Davies Murphy Group, Inc., +1-781-418-2438, spotfire@daviesmurphy.com; Amy Groden-Morrison of Spotfire, +1-617-702-1710, amy.groden@spotfire.com

Web site: www.daviesmurphygroup.com/ www.spotfire.com/ www.spotfire.com/analytics_in_action

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