Telmar Group, Inc.

Computer Hardware & Peripherals

Census Database/Mapping System enables micro-geographic analysis.

Containing demographic variables, Telmar CenTab(TM) provides marketing and media companies with tool that allows targeted media planning at micro geographic levels using Census Bureau's annual PUMS Study. Users can also integrate this solution with their own studies and subscription-based studies for micro geographic reporting, analysis, and mapping. PUMS survey representd 1% of American...

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Software

Marketing Planning Software measures impact of advertising.

Telmar Matterhorn ROI cross media planning tool enables users to create plans based on true value of exposing specific, targeted consumers to one or more impressions leading up to purchase cycle. It offers empirical data which shows that different reach and frequency patterns have different values depending on marketing goal. Marketing category, target audience, reach, frequency, and actual...

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Software

Keyword Search Tool facilitates media analysis.

Designed for use in ad industry, ReSearch Guru(SM) combines web-based search with questionnaire analysis. It integrates Telmar survey analysis engines with SOA, .Net, and search optimization routine, which selects right survey for any search and delivers results via its secure data security and application distribution systems. Solution can also be utilized in other fields that analyze survey...

Read More »
Computer Hardware & Peripherals

Census Database/Mapping System enables micro-geographic analysis.

Containing demographic variables, Telmar CenTab(TM) provides marketing and media companies with tool that allows targeted media planning at micro geographic levels using Census Bureau's annual PUMS Study. Users can also integrate this solution with their own studies and subscription-based studies for micro geographic reporting, analysis, and mapping. PUMS survey representd 1% of American...

Read More »
Software

Marketing Planning Software measures impact of advertising.

Telmar Matterhorn ROI cross media planning tool enables users to create plans based on true value of exposing specific, targeted consumers to one or more impressions leading up to purchase cycle. It offers empirical data which shows that different reach and frequency patterns have different values depending on marketing goal. Marketing category, target audience, reach, frequency, and actual...

Read More »
Software

Keyword Search Tool facilitates media analysis.

Designed for use in ad industry, ReSearch Guru(SM) combines web-based search with questionnaire analysis. It integrates Telmar survey analysis engines with SOA, .Net, and search optimization routine, which selects right survey for any search and delivers results via its secure data security and application distribution systems. Solution can also be utilized in other fields that analyze survey...

Read More »

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