Web-Based Platform enables user-driven advertising.
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Press Release Summary:
With Ad Picker, channel programmers can select which advertisements will appear on their user generated channels, as well as specifically where advertisements will be displayed. Users can pick from 6 different ad placements and several different ad types, including 728 x 90 leader boards, 300 x 250 square, and 468 x 60 banners. Alternatively, users may opt to allow LiveDigital to automatically choose advertising for each placement.
Original Press Release:
LiveDigital Introduces First User-Driven Advertising Platform for Online Media
LOS ANGELES, Feb. 13 /-- LiveDigital (http://www.livedigital.com/), a next generation video programming and channel site, announced today the launch of a revolutionary new platform that enables Internet video users, a.k.a. channel programmers, to select which advertisements will appear on their user generated channels, as well as specifically where advertisements will be displayed. Channels that show more advertisements and ultimately become more popular will be eligible to earn a share of $25,000 during LiveDigital's February Sweeps.
With the Ad Picker, LiveDigital channel programmers are able to select from six different ad placements and several different ad types, including leader boards (728 X 90), squares (300 X 250) and banners (468 X 60). Alternatively, users may also opt to allow LiveDigital to automatically choose advertising for each placement. LiveDigital has partnered with several advertising networks to provide hundreds of advertisements across 27 categories ranging from dating to travel.
"This is the first application on the web that enables content creators and channel programmers to control the advertising that is shown as part of their own personal brand. LiveDigital channel programmers can select advertising which reinforces the emotional appeal of their channel," said Sumant Sridharan, Director of New Media for LiveDigital. "We are moving one step closer to bringing user-generated television programming to the masses. Users can now control the content, brand, subscriptions and advertising on their LiveDigital broadcast channel. No other video sharing site today brings all of these elements together."
In conjunction with the Ad Picker launch, LiveDigital has also announced a $25,000 February Sweeps contest, in which users compete by creating their own channels and earning points by placing advertisements and driving traffic to their channels.
The top 25 LiveDigital channels are guaranteed to receive a minimum of $200, with the remaining money split among those channels according to their respective ratings. For example, if a channel receives 80% of all traffic on LiveDigital, the channel programmer would be eligible to receive $16,000. Winners of the LiveDigital February Sweeps will be announced on March 1, 2007.
More information about the February sweeps can be found at http://livedigital.com/docs/sweeps.
About LiveDigital
Launched in March 2006, LiveDigital is the first Web 2.0 video programming platform of its kind. Its comprehensive multimedia platform allows individuals to not only host and share content, but also broadcast hundreds of channels of high-quality programmed entertainment. LiveDigital broadcasts hundreds of thousands of videos daily and serves millions of users in over 50 countries. For more information, visit http://www.livedigital.com/.
About Oversee.net
Oversee.net is a technology-driven media company that was recently recognized as the third fastest growing private company in Los Angeles by the Los Angeles Business Journal. Its core businesses are direct navigation, lead generation and online advertising solutions. Oversee has over 160 employees and has been growing profitably since inception. For more information, please visit www.oversee.net/.
