Software helps operators optimize text messaging services.
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Press Release Summary:
Acision Text Suite is modular, scalable solution that enables optimization of SMS business environments to fit specific market needs. Targeting web and enterprise application providers, it offers capabilities such as real-time transactions for mobile payment applications; subscriber location, priority delivery, and dialogue management; as well as central control over all messages.
Original Press Release:
Acision Launches Text Suite - The World's First Open Service Text Architecture
Mobile World Congress, BARCELONA, February 16 / / -
- Acision Text Suite Enables Operator Messaging Differentiation and New Revenue Streams
Acision, the world's leading messaging company, today announces the
launch of Acision Text Suite, the world's first open service text
architecture. Acision Text Suite provides operators with the control and
flexibility they need to extend their text messaging business to markets they
couldn't effectively address before. Furthermore, Acision Text Suite allows
operators to enrich their current subscriber services in order to
differentiate in highly competitive markets and monetise messaging and
network assets to grow their messaging business.
"Instead of using the 'one size fits all' approach of current SMS
architectures, Acision recognises that operators require tailored solutions
to address the specific challenges of their individual markets. The
modularity and scalability of Acision Text Suite, along with its powerful
operational and business control capabilities, enables operators to build and
evolve their SMS business environment to fit their specific market needs.
This minimises capital expenditure and total cost of ownership while at the
same time providing a solution that monetises messaging opportunities, short
and long term," comments, Steven van Zanen, VP of Product Marketing at of
Acision.
With its service creation environment, Acision Text Suite enables short
time to market for new services and easy integration across a range of
messaging bearers and third parties, including web and enterprise application
providers. Acision Text Suite also provides access to new messaging
capabilities such as real-time transactions for mobile payment applications,
subscriber location, priority delivery and dialogue management, as well as
central control over all messages in the core messaging architecture.
"For mobile operators, text messaging is still the only truly successful
data service, with traffic volumes increasing year on year. It is, therefore,
vital that operators continue to leverage messaging by differentiating the
SMS services they offer and exploiting their existing text messaging channel.
With this in mind, Acision developed Acision Text Suite as an open service
architecture which enables operators to easily expand their SMS business to
parties who want to leverage the reach of SMS for the benefit of their
businesses," continues van Zanen.
Today, Acision enables over 300 operators worldwide to run a successful
text messaging business and supports the generation of over 50 per cent of
all text messaging revenues. Acision expects that today's mobile messaging
revenues are just the tip of a much larger iceberg and predicts that mobile
messaging revenues have the potential to double from $84 billion to $165
million by 2011.
About Acision
Acision is the world's leading messaging company, providing communication solutions for over 300 network operators and service providers globally. For more information, visit Acision at www.acision.com
Source: Acision
