Software accelerates deployment of mobile services.
Share:
Press Release Summary:
Featuring scalable design, PinnacleSM supports off-board, location-based services/advertising and social networking on portable navigation devices and handsets with wireless connectivity. Platform can accommodate broad array of business models including pay-per-use, subscription-based, and advertising based. With Pinnacle, device manufacturers will be able to customize and accelerate deployment of real-time, dynamic, mobile services.
Original Press Release:
ATX Announces Open Platform for Connected Mobile Devices
New Pinnacle(SM) Platform Designed to Rapidly Deploy a Broad Service Menu for Users On The Go
DALLAS-FORT WORTH, Texas, April 1, 2008 /-- ATX Group, the world's largest independent telematics services provider to the automotive industry, announced today the launch of Pinnacle(SM), an open and comprehensive platform developed exclusively to support off-board, location- based services/advertising and social networking on portable personal navigation devices (PND) and handsets with wireless connectivity.
Mio Technology will unveil the first connected PND deployed using this platform in demonstrations this week at the CTIA WIRELESS 2008 trade show in Las Vegas.
Leveraging ATX's experience in developing up-to-date content/service delivery to in-vehicle telematics systems, the Pinnacle platform and its nimble, plug-and-play architecture will accelerate deployment of mobile services on connected mobile devices through a variety of user interfaces. The platform also can accommodate a broad array of business models (i.e., pay per use, subscription-based, advertising-based) and sophisticated customer relationship management tools designed to keep customer churn low and reduce subscriber acquisition costs. Pinnacle also is scalable to support millions of devices, using standard XML interfaces.
"With Pinnacle, device manufacturers will be able to quickly customize and accelerate the deployment of a broad spectrum of real-time, dynamic, mobile services that differentiate their products and enhance their customers' experience with a product that is integrated into their lifestyle rather than providing a simple function," said Shiva Kalisetty, ATX vice president of Business Development.
Personal navigation device and handset makers are rapidly deploying programs that rely on real-time information, interactive voice recognition and quick response services in order to better compete with emerging applications available through wireless phones, in-vehicle telematics programs and other after-market systems.
"It's no longer good enough to provide mobile consumers with simple directions to a specific point or the location of the nearest ATM," noted Kalisetty. "What is now emerging in the market are programs that are highly personalized and based on dynamic information."
ABOUT ATX: Based in Dallas-Fort Worth, Texas, and Dusseldorf, Germany, ATX Group is the world's largest independent provider of customized telematics services to the automotive industry, manufacturers of personal navigation devices and other mobility platforms. ATX telematics services are designed to provide enhanced safety, security and driving convenience to vehicle owners. These services include location-specific emergency and roadside assistance, automatic collision notification, stolen vehicle recovery, remote diagnostics and real-time traffic and navigation assistance. ATX also customizes telematics services to help automobile manufacturers and their affiliated dealerships to use telematics data to reduce costs, enhance vehicle servicing, and more closely manage customer relationships. ATX services are provided to vehicle owners through the brand names of its customers -- Mercedes-Benz, BMW, PSA Peugeot Citroen, Maybach, and Rolls-Royce Motor Cars. For more information, visit www.atxg.com.
CONTACT: Gary Wallace, Vice President, Corporate Relations, ATX Group, +1-800-511-5891, +1-972-753-6230, gwallace@atxg.com
Web site: www.atxg.com/
