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SaaS eCommerce Solution helps manage education revenue.

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July 14, 2010 - Available upon demand, ViewCentral v7.0 helps companies maximize revenue and profits from sale of paid customer education programs. It automates online sales, marketing, and administration of classes so companies can sell more classes and e-learning courses while minimizing administrative efforts. Subscription Management module lets companies create packaged subscriptions, while real-time dashboard module compares company's key metrics to industry averages.

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Original Press release

Rainmaker Systems, Inc.
900 East Hamilton Ave.
Campbell, CA, 95008
USA



Rainmaker Announces Availability of ViewCentral 7.0 SaaS e-Commerce Solution for Selling and Managing Customer Education Revenue


CAMPBELL, Calif. -- Rainmaker Systems, Inc. (NASDAQ:RMKR), a leading global provider of ecommerce solutions and telesales services that drive more revenue for clients and their channel partners, today announced the general availability of its next generation ViewCentral 7.0 SaaS e-commerce solution for selling and managing customer education revenue.

Rainmaker's on-demand ViewCentral solution helps companies maximize the revenue and profits from the sale of paid customer education programs. ViewCentral automates the online sales, marketing and administration of classes, allowing companies to sell more classes and e-learning courses while minimizing administrative costs.

Among the enhancements in the 7.0 release are two industry leading modules designed to help clients drive more revenue from their customer education programs. The new Subscription Management (aka Library Card) module allows companies to create packaged all-you-can-learn subscriptions. This is especially appealing to those clients seeking to grow their e-learning revenue. Clients can grow revenue while reducing their delivery costs by switching more of their customers to online classes.

The second key module is a real-time dashboard that compares a company's key metrics to industry averages. This enables clients to compare their training sales metrics with industry trends, helping them focus their training e-commerce efforts on activities that provide maximum ROI. For instance, a company would be able to see if their percentage of online training is above or below industry averages. And how their class fill rates compare. Identifying how you are doing compared to industry trends can provide key insights of areas of opportunity for additional revenue growth. These features are unique in the industry and will help to further extend Rainmaker's lead in the external LMS and e-commerce for customer education marketplace.

Rainmaker's CEO Michael Silton said, "Driving more profits from paid customer education is a key goal for today's leading companies. And these companies' customers expect to both buy and receive their training online. ViewCentral 7.0's new modules for education subscriptions and for industry comparison dashboards continue our industry leadership of providing unique capabilities to help companies grow their revenue online."

About Rainmaker

Rainmaker Systems, Inc. is a leading global provider of ecommerce solutions and telesales services that drive more revenue for clients and their channel partners. Rainmaker provides subscription and service contract renewals, robust ecommerce solutions, lead development, training sales, and call center services. Rainmaker provides these services on a consistent, global basis supporting multiple currencies and language capabilities. For more information, visit www.rmkr.com or call 800-631-1545.

NOTE: Rainmaker Systems, the Rainmaker logo, and Sunset Direct are registered with the U.S. Patent and Trademark Office. All other service marks or trademarks are the property of their respective owners.

CONTACT: Steve Valenzuela, Chief Financial Officer of Rainmaker Systems, Inc., +1-408-340-2560, steve@rmkr.com; or Todd Kehrli or Jim Byers, Investor Relations, MKR Group, Inc., +1-323-468-2300, rmkr@mkr-group.com
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