SaaS combines unicast and multicast distribution.
Press Release Summary:
Available in end-to-end, managed hosted solution as well as licensed technology, Optimized Delivery Server distributes live, clip-linear, VOD, and downloadable media over broadband and wireless networks. Technology optimizes network resources by creating distributed network, and includes comprehensive usage reporting, fully redundant architecture, and support for all types of devices. Interactivity layer includes targeted advertising insertions and personalization options.
Original Press Release:
MobiTV Unveils New Content Delivery Technology to Optimize Network Utilization and User Experience for Mobile Television
Leading Mobile TV Service Provider Announces Enhancements to Optimized Delivery Server Technology Available in End-to-End Managed Hosted Solution and as Licensed Technology That Interoperates With Existing Network Infrastructures
EMERYVILLE, Calif. and LAS VEGAS, April 14 /-- NAB Show -- MobiTV, Inc., the leader in the delivery of mobile content and services, today unveiled its enhanced Optimized Delivery Server, a scalable, secure and optimized method for the distribution of enhanced live, clip-linear, VOD and downloadable media over broadband and wireless networks. MobiTV has already integrated this new technology into its Connected Media Solutions, an end-to-end managed hosted service, and today announced that it also is making its Optimized Delivery Server available for licensing to partners and customers seeking solutions for delivering high-quality video and rich media over existing network ecosystems, enabling increased return on investment.
"We are excited to debut our newest technology innovation to our current and future carrier and network operator customers," said Charlie Nooney, CEO, MobiTV. "MobiTV allows carriers and operators access to this next-generation media distribution solution on their terms. Whether they want a fully managed, end-to-end hosted network solution or the ability to license components of our system that can interoperate with their existing infrastructure, the choice is now theirs."
Built on a telecommunications-grade infrastructure, MobiTV's standards- based Optimized Delivery Server (RTP/RTSP and 3GPP compliant) combines unicast and multicast distribution methods, creating a single delivery platform that improves video quality and decreases backhaul. The technology optimizes network resources by creating a distributed network, and includes comprehensive usage reporting, fully redundant architecture and support for all types of devices. By utilizing bandwidth smoothing, seamless network handover and bandwidth adaptation that includes stream switching, stream thinning and rate shaping, MobiTV's Optimized Delivery Server also significantly improves the user experience.
"Our Optimized Delivery Server represents a huge evolutionary leap forward in the ability to efficiently, cost-effectively and compellingly deliver multimedia data over broadband and wireless networks," said Kay Johansson, CTO, MobiTV. By providing support for both multicast and unicast delivery, we now offer flexibility in the utilization of network resources without channel lineup limitations. In addition, MobiTV's technology enables targeted ad insertion and compelling interactivity and personalization services that can truly drive mass market usage and monetization opportunities."
For licensees, the Optimized Delivery Server distributed deployment can grow with the needs of their business. Partners and customers can start with a single cluster in a data center and then place additional clusters out in network nodes as their business needs demand. Providing low latency and secure media distribution through a scalable architecture, the technology contains an interactivity layer that includes compelling, targeted advertising insertions and personalization options.
Targeted Ad Insertion and Personalization
MobiTV's Optimized Delivery Server enables new advertising insertion solutions including in-stream insertion for live and clip linear content and post and pre-roll ad placements for VOD and downloaded content. The solution also enables the insertion of personalized, targeted ads to be delivered to a specific user based on the user's available profile information. This means that two viewers watching the same channel at the same time can now receive two different advertisements that are targeted specifically for each user.
Beyond the delivery efficiencies and monetization opportunities, MobiTV's Optimized Delivery Server also reduces subscriber churn by providing a higher- quality viewer experience with richer video viewing and faster session starts and channel changes.
Fast Channel Change and Session Start-Up
With typical delivery methods, changing channels is a multi-step process that can take up to 15 seconds on a wireless network. This has always been the primary issue with unicast services. MobiTV's new Optimized Delivery Server technology, currently deployed as part of its Connected Media Solutions, makes it possible to change channels in less than one second.
By combining the Optimized Delivery Server's fast channel change capabilities with its advanced bandwidth adaptation and quality of service control, MobiTV now delivers a service that allows viewers to get broadcast quality over a unicast system, marking the first step in creating a blended solution that utilizes the best of both worlds.
MobiTV at NAB Show
MobiTV will be demonstrating its enhanced Optimized Delivery Server technology along with other product and features in a demonstration suite and meeting room at this year's NAB Show. For more information or to schedule an appointment, please email: MobiTVatNAB@mobitv.com.
About MobiTV
MobiTV (http://www.mobitv.com/), the market maker and leader in the delivery of mobile content and services, develops and offers technology solutions that power an end-to-end managed network for content ingestion, encoding and optimized delivery over mobile and broadband networks. MobiTV's platform technology delivers live television, premium and primetime programming, video-on-demand, satellite and digital music services from top broadcast and cable television networks and major music labels through its carrier and operator partners to more than three million subscribers worldwide. Founded in 1999, MobiTV is a privately held company with headquarters in Emeryville, California.
MobiTV and the MobiTV logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.
CONTACT: Heather Gore of MobiTV, +1-650-888-1979, heather.gore@mobitv.com
Web site: http://www.mobitv.com/
