Pigment provides reflections of pure white brilliance.
April 20, 2009 -
Developed with titanium dioxide-coated synthetic mica flakes, Glacier(TM) Frost White promotes luster and brilliance in products from coatings, plastics, and printing ink formulators. It has bluish reflection color and can be used to create white to black shades without yellowish appearance. In addition to whiter appearance, pearlescent pigment provides reflections of pure white brilliance. Synthetic mica is absolutely transparent and free of natural impurities.
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|Original Press release |
1609 Biddle Ave.
Wyandotte, MI, 48192
BASF Introduces "Whiter White" Pigment
Synthetic mica flakes give Glacier(TM) Frost White extraordinary luster, brilliance
FLORHAM PARK, NJ, April 3, 2009 -- BASF is launching Glacier(TM) Frost, a "whiter white" pigment developed with a new generation of titanium dioxide-coated synthetic mica flakes.
Glacier Frost White - designed to help coatings, plastics and printing inks formulators achieve extraordinary luster and brilliance in a broad range of applications from paints to consumer electronics and cosmetic and personal care packaging - was officially introduced at the European Coatings Show in Nuremberg, Germany, on March 31. It is now commercially available in North America.
With a bluish reflection color, Glacier Frost White creates white to black shades without the yellowish appearance of traditional synthetic mica pearlescent pigments. In addition to a whiter appearance, the new pearl pigment provides reflections of pure white brilliance.
"Glacier Frost White expands BASF's innovative portfolio of pigments, which already provides a broad range of depth, gloss, sparkle and multicolor effects, by meeting a critical need in the clean white and vibrant color space," said Thierry Chevrier, Director, Coating & Plastic Chemicals, for BASF in North America.
"BASF's effect materials are designed to help our customers to be more successful. These pigments make our customers' products better by stimulating consumer senses, enabling sustainable design flexibility, and allowing our customers to respond to emerging industry trends," he added.
Synthetic mica is absolutely transparent, and is free of natural impurities, such as iron oxides. Because of this, it offers better luster and brightness than traditional pigments and outstanding sparkle effects in all shade areas.
For more information contact:
John C. Schmidt
Tel: (973) 245-6405
BASF - The Chemical Company. We don't make a lot of the products you buy.
We make a lot of the products you buy better.®
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than 62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.