Online Marketing Suite enables dynamic ad targeting.
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Press Release Summary:
With Online Marketing Suite 2.0, marketers can use their customer data to optimize ad spend and conversion, and create relevant, personalized experiences for their customers. Omniture SearchCenter and Omniture SiteCatalyst enable users to buy media on Facebook and measure its influence across digital marketing channels. Using Omniture Test&Target, advertisers can further optimize ads in real-time with A/B and multi-variate testing to dynamically show only ads that drive key metrics.
Original Press Release:
Omniture Announces Version 2 of Online Marketing Suite at Omniture Summit 2010
Expansion of Suite Includes New Solutions for Dynamic Ad Targeting, Display Ad Remarketing, Mobile Analytics and Facebook Marketing
India, Omniture Summit 2010 - Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today unveiled an expanded version of its Online Marketing Suite during the company's annual customer event, Omniture Summit 2010, held in Salt Lake City, Utah. The Omniture Online Marketing Suite is the industry's first integrated suite of applications and services that enables marketers to unleash the power of their customer data to optimize ad spend and conversion. The suite helps marketers create relevant, personalized experiences for their customers.
"We have been adding new products, features and offerings to the Online Marketing Suite since it was introduced, further strengthening its ability to help our customers become more efficient, relevant and profitable marketers," said Josh James, senior vice president and general manager, Omniture Business Unit. "Today's ground-breaking enhancements, along with those made over the past year, have together matured the Omniture Online Marketing Suite into the marketing platform of choice for the digital CMO."
"The complexity of the marketer's job continues to increase as customers engage with companies through online and offline channels, including new channels that did not exist just a few years ago, such as social networking sites," said Bill Gassman, research director, Gartner. "Companies increasingly need an integrated marketing approach to acquire new customers, coordinate engagement with them across multiple channels and provide a better overall customer experience."
Today's Omniture Online Marketing Suite 2.0 announcements include:
o A new solution utilizing Omniture SearchCenter and Omniture SiteCatalyst to buy media on Facebook and measure its influence across digital marketing channels.
New Display Advertising Optimization
o Display Targeting Solution from Omniture
- Using Omniture SiteCatalyst customer segment data, advertisers can purchase placements that are shown to just these segments.
- With Omniture Test&Target, advertisers can further optimize these ads in real time with A/B and multivariate testing to dynamically show only the ads that drive key metrics.
- Partnerships with leading ad networks enable better remarketing to anonymous visitor segments.
New Mobile Analytics Enhancements
o App Measurement for iPad is now available to all SiteCatalyst customers to measure the application usage of mobile applications being run on the iPad.
o Additionally, the devices database within SiteCatalyst has been updated to recognize iPad devices, so marketers can now include reporting by this mobile device within their SiteCatalyst environment.
New Online Analytics Enhancements
o Omniture has expanded its partnership with Experian and Experian's anonymous demographic data will be available within SiteCatalyst to identify high-value customer segments. Experian will also resell the Online Marketing Suite and be fully trained to deliver consulting services for Omniture Test&Target.
o SiteCatalyst now features advanced dashboarding capabilities that make dashboards easier to read, annotate and print. Additionally, dashboards can now be copied to other report suites, or exported as a .pdf or .html file for easier distribution.
Expansion of the Ecosystem
o Omniture Idea Exchange is a new resource for Omniture users to communicate directly with Omniture engineers and product managers for feature requests and the status of such requests.
o Announced at Summit 2009, Omniture Developer Connection is approaching 10,000 registered developers.
o More than 250 technology partners now provide applications (including 46 freely available apps) and solutions that integrate with the Omniture Online Marketing Suite.
Since announcing the suite last February at Omniture Summit 2009, Omniture has made ongoing enhancements to the suite that include:
Omniture SiteCatalyst Integration with Twitter
o This service offering leverages the Omniture open API platform to help customers bring actionable Twitter data into their SiteCatalyst dashboard. Omniture customers can then answer important questions about their business, such as "who is talking about my brand and how are we influencing them?"
App Measurement for Facebook
o Marketers can now use the Online Marketing Suite to measure the popularity and success of Facebook applications. Marketers can gain insight into the correlation or relationship between Facebook applications, site traffic and other online channels such as Web, mobile, video, etc.
Viral Video Measurement
o Companies can now more effectively measure viral video across video sharing sites, removing many of the delays and challenges of measuring the impact of viral video on customer acquisition and conversion.
App Measurement for Blackberry, Symbian and Palm
o Omniture's application measurement capability can now help marketers and developers using the Blackberry, Symbian and Palm platforms understand how users are engaging with their applications and how these applications affect conversion metrics.
comScore Integration
o This offering combines the power of Omniture's Web analytics with comScore's new Media Metrix 360 hybrid audience measurement to create a unified digital audience measurement system. This enables publishers to represent themselves in a more comprehensive manner to advertisers, and advertisers to better optimize their media planning with the benefit of more extensive media reach data.
Landing Page Optimization
o Using a SearchCenter integration with SiteCatalyst and Test&Target, search engine marketers can now test landing pages across campaigns and ad groups.
About Omniture, an Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.
© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Omniture, the Omniture logo, Omniture Online Marketing Suite, Omniture SiteCatalyst, Omniture Test&Target and Omniture SearchCenter are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
