Mobile VoIP Platform creates revenue opportunities for MNOs.January 27, 2014 -
With hosted, white label Mobile VoIP Platform, mobile network operators and other retail voice providers can offer customers converged IP communication service across voice, chat, video, and file sharing, optimizing customer relationship value chain. Operators can launch their own branded mobile VOIP app and make it available on all major smartphone and desktop platforms. App will be directly integrated into existing user management, billing, and reporting platforms through web API.
Tata Communications Launches Mobile VoIP Platform to Bolster Converged Communications Capabilities for Mobile Service Providers
LVSB Kashinath Dhuru Marg
Mumbai, 400 028
Press release date: January 20, 2014
Hosted, white label solution creates new mobile revenue opportunities from mobile end-user communities
HONG KONG, -- Tata Communications( http://www.tatacommunications.com ), a leading provider of A New World of Communications(TM), today announces the launch of its mobile VoIP platform, a hosted, white label solution that allows mobile network operators (MNO) and other retail voice providers to deliver and monetise innovative converged IP communication services. The mobile VoIP platform offers a rich feature set that enables operators to quickly roll out packages that create competitive differentiation among user communities such as roamers, migrants, and digital natives exploiting internet reach.
Tata Communications' mobile VoIP platform gives MNOs the ability to offer customers a simple, converged communication service across voice, chat, video and file sharing, enhancing the customer relationship value chain and thereby improving customer loyalty and Average Revenue per User (ARPU). It leverages the strong brand value and existing customer billing relationships among mobile operators and other retail service providers to increase the revenue potential of converged communication offerings.
The mobile VoIP platform enables operators to launch their own branded mobile VOIP app and make it available on all the major smartphone and desktop platforms. The app will be directly integrated into the existing user management, billing and reporting platforms through a web API. Mobile operators remain in control of the customer relationship, and can also extend the service reach by making it possible for customers to use mobile VOIP minutes for calls from laptops or tablets.
Christian Michaud, Senior Vice President, Product and Business Strategy, Global Voice Solutions, Tata Communications says, "Mobile operators are looking for ways to evolve their services portfolio to better meet the needs of their end users. Our mobile VoIP offerings allow operators to gain additional revenue from today's 'always connected' users, and create new market segments without the significant upfront capital investment and lead time required for true native rich communication services."
According to one research firm(1), there will be more than 1 billion people using mobile VoIP through smartphone apps by 2017. OTT services are becoming increasingly popular with the growing adoption of smartphones and tablets. End users today have many choices for voice communications and are looking for the ability to have rich conversations with their contacts across numerous devices and multiple screens. Mobile network operators are constantly looking to introduce innovative offerings that will cater to this demand.
According to Anthony Cox, Associate Analyst at Juniper Research, operators need to get over their traditional reluctance toward mobile VoIP and consider instead what it can do for them: "mobile VoIP can be used by MNOs or indeed fixed-line or cable players to address specific target markets or develop new service bundles such as video conferencing."
"Such services may be difficult or even impossible to deliver through traditional carriage methods," he adds, noting that Tata Communications' white-label mobile VoIP service allows other operators to build an OTT service that suits their specific circumstances.
Tata Communications' mobile VoIP platform is part of its Voice Business Apps suite, and aligns to the company's existing strategy of providing industry-leading hosted and managed services for service provider customers. The mobile VoIP platform is built to address mobile operators' need to increase revenue and monetise mobile innovation.
Consumers using the app will instantly see who's available to chat, message, talk or video call. All address book contacts will be automatically visible, and popular social networking contacts can be easily synced. Enhanced features include instant video conferencing, follow-me, private numbers, voicemail, identity numbers and local numbers in geographies where permissible. A full suite of IP-PBX features also opens opportunities for retail service providers in the SMB/SME space.
Link to microsite: http://www.tatacommunications.com/mobileVoIP
1. The Rise of Mobile VoIP: VoIP Review's Take on the Forthcoming Mobile VoIP Popularity Surge,
About Tata Communications
Tata Communications Limited along with its subsidiaries (Tata Communications) is a leading global provider of A New World of Communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers. The Tata Communications global network includes one of the most advanced and largest submarine cable networks and a Tier-1 IP network with connectivity to more than 200 countries and territories across 400 PoPs, as well as nearly 1 million square feet of data centre and collocation space worldwide. Tata Communications' depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited) and Nepal (United Telecom Limited). Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India. http://www.tatacommunications.com