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Marine Mapping System helps boaters build accurate maps.

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December 31, 2012 - Using sonar recordings from Broadband Sounder™ and StructureScan® HD sonar imaging transducers connected to Simrad NSS Sport touchscreen multifunction display, Insight Genesis™ lets boaters create custom contour maps of fishing and boating areas. Functionality increases cartography and situational awareness capabilities for boaters. Data can be recorded and saved during multiple boating trips, letting users build map over time to increase coverage and quality.

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press Release

Simrad
19210 33rd Ave. W.
Lynnwood, WA, 98036
USA



Simrad Yachting Announces Insight Genesis(TM) Compatibility for NSS Multifunction Displays


Marine Electronics Leader Launches Consumer Mapping Tool

Tulsa, Okla. – Simrad Yachting, a leader in the design and manufacture of world-class marine navigation, autopilot, radar, communications and fishfinding systems, announced today a revolutionary personal mapping generation tool, Insight Genesis™. A powerful service that uses sonar recordings from Broadband Sounder™ and StructureScan® HD sonar imaging transducers connected to the Simrad NSS Sport touchscreen multifunction display, Insight Genesis gives boaters the ability to create custom contour maps of their favorite fishing and boating areas. Whether mapping previously uncharted waters or ensuring surveyed water details are accurate and current, Insight Genesis delivers a new level of personal cartography and situational awareness for boaters.

Designed for inland, coastal and offshore charting needs, Insight Genesis transforms the NSS charting experience. To create free custom maps, simply activate the standard sonar-logging feature of any NSS multifunction display to record all subsequent sonar data collected to an SD card. Once recorded, a PC application is used to upload the sonar log file to the Insight Genesis cloud service, where it is converted into a map. When completed, a notification is sent via email that the chart is available to view online. The chart and related sonar log can be viewed for free using an embedded web viewer. The user also has the option to purchase a download of the personalized map for use on the Simrad NSS touchscreen display. Downloads of the Insight Genesis maps can be purchased on an individual-map basis or through an annual subscription service.

“Insight Genesis brings an exciting, new level of functionality to Simrad NSS users,” said Leif Ottosson, chief operating officer, Navico. “Boaters can create personalized charts to complement our extensive Insight charts as well as supported Navionics cartography. Whether using Insight Genesis to refine existing details due to shifting sand bars, recent dredging or to mark uncharted rocks, or for creating charts of bodies of water that have not been surveyed, Insight Genesis is the key to getting the most up-to-date specifics on fishing and boating areas, anytime and anywhere.”

The Insight Genesis service offers four options for viewing and downloading personalized maps. Access to the online service and web viewer is free. In addition, a map download can be purchased one of three ways: (1) a single-map download purchase includes pre-set contours, depth soundings and depth shading, which can be viewed on a PC and one registered chartplotter; (2) a standard one-year subscription adds the ability to adjust contour intervals, merge multiple uploads into a single map, save maps in an online account for future retrieval, submit up to four hours of sonar data per map – instead of two -- and view the personalized map on up to four registered devices; and (3) a premium one-year subscription adds the ability to overlay bottom hardness and vegetation outline layers, analyze changes over multiple recordings with trend-analysis tools and increases the number of registered devices on which the map can be viewed from four to six. All downloaded Insight Genesis maps can be saved on SD cards for use in the card reader slot on a compatible registered Simrad NSS chartplotter or multifunction device.

An incredibly powerful tool, the Insight Genesis cloud-based server provides a convenient, secure location to store trips and maps, as well as the ability to merge multiple data files into larger maps without saving and managing data on a personal computer. Data can be recorded and saved during multiple boating trips -- giving individuals the ability to build a map over time to increase the coverage and quality of each map. In addition, the Insight Genesis free web viewer allows individuals to review Broadband Sounder and DownScan Imaging™ sonar logs, and view their trails and corresponding maps overlaid on a satellite map.

Available now, the Insight Genesis website will generate maps compatible with NSS Sport touchscreen multifunction displays equipped with Version 2.5 Software. A one-time map purchase, standard subscription and premium subscription are priced at $19.95/download, $99.95/year and $299.95/year, respectively. For more information on Insight Genesis visit https://insightstore.simrad-yachting.com/insightgenesis. For more information on the complete line of Simrad Yachting branded professional-grade marine electronics, please visit www.simrad-yachting.com.

Simrad NSS with Insight Genesis

For imagery and other editorial requests, please contact:
Andrew Golden
Rushton Gregory Communications
617-413-6521
agolden@rushtongregory.com

About Simrad Yachting: The Simrad brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com
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