Lenticular Production Package enables special effects.September 19, 2007 -
With Opticular(TM) Production Package, print and creative professionals can produce special effects such as zoom, flip, 3D imaging, motion, and morph. Turnkey package contains toner-based OkiData print engine, custom version of special effects software, laminator, cutter, and substrate. Applications include posters, brochure covers, packaging, point of purchase displays, mailers, and novelty items.
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Original Press release
xpedx
115 W Riverview Ave.
Dayton, OH, 45405
USA
xpedx Makes Special Effects Printing Affordable, Eliminates Complexity
Develops easy-to-use lenticular production package for print and creative professionals-one-tenth the typical average cost
CHICAGO, Sept. 10 /-- Lenticular printing-customers like it because it grabs attention, increases product recognition and boosts sales. But for graphics professionals, lenticular has long been a difficult market to enter.
No more. xpedx (Graph Expo Chicago, Booth 3808) introduces Opticular(TM) for digital special effects, a production package for lenticular printing that gives print and creative professionals an easy and inexpensive way to produce special effects such as zoom, flip, 3D imaging, motion and morph.
Opticular is a turnkey package distributed exclusively by xpedx that's about one-tenth the cost of other lenticular printing systems. The equipment used in Opticular has a very small footprint so it's ideal for any space- constrained environment. Lenticular printing has unlimited applications including posters, brochure covers, packaging, point of purchase displays, mailers, novelty items, and much more.
"Our offering is brand new to the market-and there is nothing else like it available that allows printers to do short-run, high-quality lenticular work at very attractive pricing," said Dan Wish, general manager of the xpedx National Technology Center in Twinsburg, Ohio.
"xpedx is always looking to help printers profit-that's our job," said Wish. "This is another way xpedx enables printers to enter a high-profit business niche with a low capital expenditure."
Wish and his team at xpedx developed the Opticular process. They also tapped the resources of International Paper Co., which has a patent pending in connection with Opticular.
The Opticular for digital special effects package contains a specially engineered toner-based OkiData print engine, a custom version of special effects software, a laminator, cutter and the specially-designed substrate. The xpedx package enables lenticular prints to be made with any photo and a few clicks of a mouse, eliminating many of the complex steps required by competing lenticular print processes.
How Opticular works and a look at lenticular's history
The idea of developing an image that alters as the viewing position changes is traced to a French painter named Gois-Clair, who created a picture with dimensional effects in 1692. But, like many technologies, it took time to develop something that had large-scale marketing promise. It wasn't until the 1970s that lenticular printing started to take hold and, today, demand continues to grow as quality significantly increases.
Wish said the introduction of the new xpedx lenticular package will alter the economics of lenticular printing because the cost of market entry for printers is now significantly reduced.
Companies that have used lenticular printing in their marketing efforts report that it substantially increases sales as well as image and brand recall. For more information on Opticular(TM), visit Booth 3808 during Graph Expo, xpedx.com or call your local xpedx representative.
About xpedx
Loveland, Ohio-based xpedx, a business of International Paper, is one of the largest business-to-business distribution companies in the U.S. with more than $6.7 billion in 2006 revenues. xpedx distributes a wide range of paper and graphics, packaging and janitorial-sanitary supplies and equipment from manufacturers worldwide. Customers include printers and publishers, manufacturers, retailers and facility managers among many others.
xpedx, which has more than 260 locations across North America, does business with the majority of printers in the U.S. It also provides detailed operations consulting for printers to help them improve productivity and profitability. xpedx is one of the largest providers of post-consumer waste content and recycled printing papers in North America and has Sustainable Forestry Initiative(R) (SFI) and Forest Stewardship Council (FSC) chain-of- custody certification at all of its U.S. locations. For more information, visit xpedx.com.
CONTACT: Jeff Higgins, Corporate Director of Marketing Services of xpedx, +1-513-965-2923
Web site: http://www.internationalpaper.com/
http://www.xpedx.com/
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