Lawn Mower suits commercial or residential applications.
May 4, 2004 - Suited for use by homeowners and small landscaping contractors, Quick 36 series commercial-grade, walk-behind mowers incorporate infinitely variable-speed hydrostatic drive with instant reverse. Other features include 36 in. wide, 3-blade deck with mulching and bagging options; 13 hp Briggs and Stratton Intek Commercial Spec Engine; and electric start with recoil backup.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release
Better Outdoor Products
155 Commerce Drive Unit 103
Advance, NC, 27006
USA
New Quick 36 Mower Combines Professional Capabilities With Affordable Price.
(Clemmons, North Carolina) - It's a company that offers a high-end product at an unusually low price. Better Outdoor Products has launched the Quick 36, the first in a series of commercial-grade walk-behind mowers designed to be affordable enough for homeowners and small landscaping contractors. While most similar mowers can cost from $3,000-$4000, the patent-pending Quick 36 hydrostatic drive mower is priced hundreds of dollars less while offering high quality American-made parts and manufacturing.
It's not just the price value that makes the Quick 36 unique. The Quick 36 is light and easy for beginners to operate, yet it's tough enough for daily use by professionals. Because it weighs almost 200 pounds less than comparable mowers, it brings a level of maneuverability to the mainstream consumer market that simply didn't exist before. It is also much more gentle on turf than heavier mowers or riding machines. The Quick 36 saves homeowners from paying $200-300 per month for a lawn service and keeps them from spending their entire Saturday mowing their lawn. The Quick 36 gives professional results in a minimal amount of time.
"A smaller landscape contractor usually has a very limited equipment budget. With the Quick 36, they can now afford to put two of our easy to use, high-quality mowers to work for the price of one of our competitors." says Better Outdoor Products Owner, Gary Patridge, a 28-year veteran of the outdoor power equipment industry. "On the other hand, a homeowner looking for professional results and long-term durability, can now afford a commercial-quality mower that will give their lawn that 'landscape service' look, and cut their mowing time in half."
Quick 36 Marketing: Mowing Through Conventional Wisdom
Beyond the nuts and bolts, another thing that distinguishes Better Outdoor Products (BOP) from most other lawn mower companies is its method to market -- bringing professional-grade products directly to end-user customers through Internet sales and other direct marketing. BOP could be considered the "Dell Computer" of the lawn mower industry. By dealing directly with the people who are actually using the product and largely doing away with the middlemen, BOP is able to drastically reduce the Quick 36 selling costs, include more features into its designs and bring a better overall value to customers.
"Rather than invest end margin in a dealer who is going to wait for a customer to wander by, we're going out aggressively to find our customers and respond to their needs directly," says Patridge. Since BOP isn't constrained by conventional distribution, the company is free to deliver our products to the end user at essentially the same price a dealer would pay. "Our goal is to continue to design unique, niche products that employ 'big company' economies, marketed directly to our customers."
The Quick 36 Mower sells for $1,995, which includes FREE shipping direct to the consumer. For more information on Better Outdoor Products, the Quick36 mower, accessories or service parts go t www.betteroutdoorproducts.com or call toll-free 866-290-7295.
Quick36 Specifications:
Wide 36" 3-Blade Deck with Mulching and Bagging Options.
Infinitely Variable-Speed Hydrostatic Drive with Instant Reverse
13 HP Briggs & Stratton Intek Commercial Spec Engine
Electric Start as Standard Equipment with Recoil Backup
200 lbs. Lighter Than Competitive Mowers-Very Easy To Operate
2-Year Homeowner / 1 Year Commercial Warranty
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