Customer Acquisition Service optimizes prospective leads.August 30, 2011 -
Customer targeting and acquisition service uses custom engine that analyzes company's unique Customer Code(TM) , which is a template comprised of existing customer qualities, and crawls web looking for prospects with high potential and receptiveness to offered product. Solution crawls company websites, directories, boards, and social media networks to find most qualified sales triggers in unstructured web data, leading businesses directly towards new potential clients.
Original Press release
Mintigo
3000 Sand Hill Road, 4-250
Menlo Park, CA, 94025
USA
Mintigo Helps Businesses Clone Their Best Customers
Additionally, Mintigo is Nominated for Exclusive Microsoft BizSpark One Program
MENLO PARK, CA - The wealth of data and information available on the Web today can present companies with a daunting task - sorting through the sea of data to find valuable leads and potential customers. Mintigo, an expert in big-data analysis, is solving this problem as it announces the public launch of its customer targeting and acquisition solution. Mintigo has developed a custom, patented engine that analyzes a company's unique Customer Code(TM) and crawls the Web looking for prospects with high potential & receptiveness to the product offered.
Mintigo's innovative technique for finding new potential customers has already earned it accolades and today Mintigo is also announcing that it was recently nominated for membership in the exclusive Microsoft BizSpark One program. This select group of 50 companies is chosen because they "demonstrate a strong potential to succeed, shape the industry's future and enhance the overall value of Microsoft products and services for end users."
It's Not Just Where to Look, But Who to Look For
For some companies, finding new customers may seem like finding a needle in a haystack, but in truth it's closer to finding a needle in a stack of needles since all potential customers share certain traits that make them appear similar. In fact, finding new, valuable leads consistently ranks at the top of marketing executives' priorities.
Mintigo has solved this problem by taking a unique approach. It began the development of its solution by asking an important question: "Who is the perfect customer for a company?" The answer, as Mintigo discovered, is the customer a company already has. These existing customers serve as the perfect template for potential leads and will lead businesses directly towards new potential clients.
Mintigo has developed a unique system that analyzes a company's existing customer base to find its distinct Customer Code(TM). This code is like the DNA of a company and Mintigo's solution identifies this profile and hunts across the Web to find other companies that match it. The service crawls company websites, directories, boards, and social media networks including Facebook and LinkedIn to find the most qualified sales triggers in a sea of unstructured Web data. The end results are prospects that produce a significantly higher level of conversion than current services can provide. Companies ultimately save time and effort by focusing on only the highest-quality leads.
Better Leads to Better Results
"There is simply so much data available today that it has become an impossible task to sort through it all," said Jacob Shama, Mintigo CEO. "The Web has become the main source of business leads, but targeting the most receptive prospects is still a huge challenge. Now for the first time, any business will be able to clone its best customers, leveraging big data analysis, to scan the entire Web and find those sales-ready prospects that truly convert."
Mintigo is already working with leading businesses, such as Orange and ClickSoftware, in the technology, mobile and insurance industries to improve their sales conversion rate. In one recent case study Mintigo was able to identify the correct contact (email and phone) in 90% of leads, 87% were new leads that were unavailable from other sources, and the leads produced 4x to 8x higher response and conversion rates in a direct email campaign.
About Mintigo:
Mintigo, a Sequoia-backed company with several million dollars in funding, was founded in June 2009 with the mission of becoming a leader in big-data analysis for customer acquisition. Today, with more than 25 employees, with offices in North America, Europe and the Middle East, and with a growing number of clients, Mintigo is headed towards establishing itself as a leading player in the customer acquisition space.
See more at:
Facebook.com/Mintigo
Twitter.com/Mintigo
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