ThomasNet News Logo
Sign Up | Log In | ThomasNet Home | Promote Your Business

Category Management Software facilitates store planning.

Print | 
Email |  Comment   Share  
January 13, 2014 - With cloud-based Symphony EYC Insights 2 Execution platform, retailers and CPG manufacturers can adopt best practices in category management. Platform's initial release, iAssort, provides users with browser-based access to their information to effectively build strategic localized assortments that are space aware. Planners can identify cross-category dynamics that generate revenue opportunities and achieve full insight into retail execution lifecycle.

Symphony EYC Introduces Next Generation Category Management Software Solutions


Symphony EYC
1040 Crown Pointe Parkway Suite 905
Atlanta, GA, 30338
USA



Press release date: January 8, 2014

Customer preferences and behavioral analytics drive space-aware and customer relevant localized assortments

PALO ALTO, Calif., -- Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, today introduced Symphony EYC Insights 2 Execution, a new Cloud-based category collaboration platform that enables retailers and CPG manufacturers to adopt best practices in category management. The platform's initial release, iAssort, provides users with browser-based access to their information to effectively build strategic localized assortments that are space aware.

With assortment driven by customer behavior and segmentation aligned with physical store constraints and merchandising rules, the Symphony EYC solution integrates assortment and space to make planning more relevant to customers and the overall store. Specifically, it enables planners to:

--  Create customer segmentations informing store clustering and localized assortment plans,
--  Utilize customer metrics and preferences to drive localized assortments and planograms over the web,
--  Identify cross-category dynamics that generate revenue opportunities,
--  Build optimized and relevant product assortments that are customer, space and inventory aware,
--  Achieve full insight into the retail execution lifecycle.

iAssort promotes greater item relevance on shelf that meets the needs and demands of customers at a local level and significantly increases the efficiency of retailer and manufacturer resources throughout the category management process.

Additionally, by removing the costs and challenges of building and managing in-house applications and desk-top software, the Symphony EYC Insights 2 Execution platform ensures simple deployment of category management solutions to employees anywhere, anytime and on any device.

"Symphony EYC's new space-aware assortment solution iAssort harnesses customer preferences together with product sales, loyalty and segmentation information so that retailers can make it easier for customers to find what they need," said Ellen Dixon, global SPV marketing, Symphony EYC. "Our new Cloud-based Insights 2 Execution platform helps retailers and FMCG manufacturers overcome multiple space and assortment challenges by integrating disparate data sources, assortment and space localization goals, task automation and vendor collaboration effectively in one location."

Multimedia and Resources
--  Learn more about Localized Assortment Management and Retail Space Planning and watch the video on  Symphony EYC Insights 2 Execution platform
--  Schedule a meeting to see a demonstration at NRF 2014
--  Follow Symphony EYC on Twitter @SymphonyEYC

About Symphony EYC
Symphony EYC delivers ROI for retailers, manufacturers and wholesalers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line. More at www.eyc.com and follow us on twitter @SymphonyEYC.
Print | 
Email |  Comment   Share  
Contacts: View detailed contact information.


 

Post a comment about this story

Name:
E-mail:
(your e-mail address will not be posted)
Comment title:
Comment:
To submit comment, enter the security code shown below and press 'Post Comment'.
 



 See related product stories
More .....
 See more product news in:
Software
| Featured Manufacturing Jobs
 Other News from this company:
Symphony EYC to Exhibit Cloud-Based Category Management, MDM, Customer Insights Offerings at FMI 2014
SpartanNash Company Selects Symphony EYC G.O.L.D. Data Management Platform
More ....
 Tools for you
Watch Company 
View Company Profile
Company web site
More news from this company
E-mail this story to a friend
Save Story
Search for suppliers of
Web-Based Software
Planning Software
Retail Software
Join the forum discussion at:
Engineers Lounge


Home  |  My ThomasNet News®  |  Industry Market Trends®  |  Submit Release  |  Advertise  |  Contact News  |  About Us
Brought to you by Thomasnet.com        Browse ThomasNet Directory

Copyright © 2014 Thomas Publishing Company. All Rights Reserved.
Terms of Use - Privacy Policy



Error close

Please enter a valid email address