Carton Board is optimized for foil lamination.June 20, 2008 -
Available in 123-233 lb/3,000 ft², Carta Elega is lightweight, 2-side coated folding boxboard that combines visual smoothness with high brightness and equal bluish-white shade on both sides. It is designed for high quality packaging such as beauty care and graphical applications.
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Original Press release
M-Real USA Corp.
201 Merritt 7, 4th Floor
Norwalk, CT, 06851
USA
M-Real Introduces New Cartonboard Grade Carta Elega at Drupa 2008
Carta Elega is the new member in M-real's range of lightweight and fit-for-purpose cartonboards. This two-side coated folding boxboard combines superior visual smoothness with high brightness and equal bluish-white shade on both sides providing excellent print quality. Excellent surface properties make it ideal for foil lamination and special features. Carta Elega is designed especially for high quality packaging such as beautycare and graphical applications.
In addition to superior printing properties, Carta Elega continues the lightweighting theme of M-real cartonboards. Lighter weight boards bring both cost savings and create less waste throughout the value chain. "On top of lightweighting, we are setting new, tighter industry standards on quality consistency, which enables improved runnability in converting lines meaning also cost savings as well as less waste", says Mika Joukio, EVP M-real Consumer Packaging.
Carta Elega is available in 200-380 gsm (123-233 lbs/3000ft²) and produced at M-real Kyro mill in Finland.
M-real in brief:
M-real is one of Europe's leading producers of paperboard and paper. Its customers include converters, brand owners, publishers, printing houses, merchants and office suppliers. M-real supports its customers' businesses by providing high-performance paperboards and high quality papers for consumer packaging, communications and advertising end-uses. Together with its customers and partners, M-real develops products and services for demanding end-uses. The company's paperboard is mainly used for the packaging of beauty care and healthcare products, cigarettes, branded food and consumer durables as well as graphic end-uses. Paper is used for magazines, catalogues, art books, brochures, direct mail and office papers. M-real's business areas are Consumer Packaging, Graphic Papers and Office Papers.
M-real is headquartered in Finland. In 2007, the company's sales totalled EUR 4.4 billion, (6.9 USD), and it has over 9,000 employees. M-real, part of Metsliitto Group is listed on the OMX Nordic Exchange Helsinki. Metsliitto is the eighth largest forest industry group in the world with sales of EUR 8 (12USD) billion.
For further information please contact M-real Consumer Packaging:
Jorma Sahlstedt, Regional Sales Director
Tel: 203-229-7483
E-mail: jorma.sahlstedt@m-real.com
www.m-real.com
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