CRM Software supports Unified Modeling Language.May 14, 2002 -
Visual Elk 9 supports call tracking, call management, call planning, sales data analysis, and target marketing. Component delivery enables software to be embedded into enterprise applications, giving businesses ability to rapidly implement it wherever it is most needed. Visual Elk 9 supports object-oriented data modeling and Unified Modeling Language (UML), allowing organizations to model their own business processes without programming code.
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Original Press release
Stay In Front
107 Little Falls Rd
Fairfield, NJ, 07004
USA
StayinFront Unveils Next-Generation CRM Technology
-Visual Elk 9 Enterprise CRM Delivers UML Support and Proven Rapid Implementation-
FAIRFIELD, N.J. - May 2, 2002 - StayinFront, a global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems, today announced the latest version of its CRM solution, known as Visual Elk 9, based on technology previously unavailable in the global CRM market.
"Many companies cite CRM as the key business investment they are planning to make in 2002," said Thomas Buckley, chief executive officer of StayinFront. "However, organizations have been troubled by stories about long implementation cycles and are questioning the ability of a CRM solution to support rapid change. StayinFront's Visual Elk 9 confronts and resolves these concerns. Companies that implement Visual Elk 9 are protecting their most important asset - their customer relationships - with a system that can be deployed quickly with minimal interruption to their existing business processes."
He continued, "Visual Elk 9 integrates all customer touch points, from the direct sales force to the call center to the order entry department. Visual Elk 9 also supports such critical CRM functions as call tracking, call management, call planning, sales data analysis and target marketing, from a single point of accountability."
Visual Elk 9 is the first CRM solution to offer 100 percent component delivery. Component delivery enables Visual Elk to be embedded into enterprise applications, giving businesses the ability to rapidly implement the CRM software wherever it is most needed within the organization. Visual Elk 9 is the only CRM system to support object-oriented data modeling and Unified Modeling Language (UML). These features allow organizations to model their own unique business processes without requiring costly and time-consuming programming code. Visual Elk 9's multi-tiered architecture enables scalability with the ability to run effortlessly on any type of processor configuration.
Visual Elk 9 offers full support for mobility, including NEC's MobilePro 790 and Microsoft's Pocket PC platform. Remote users securely exchange information via StayinFront's unique synchronization technology and Visual Elk 9 supports all major databases.
"We chose Visual Elk 9 because it is flexible enough to integrate all points at which customers touch our organization, to integrate with back-end systems, and to provide for our many departmental needs, " said Chris Smith, United Methodist Communications' IT director. "This will eliminate frustration and confusion that occur when information on one of our legacy databases is inconsistent with that on another - for example, if a name is spelled slightly differently in two places, or if an address has not been updated."
According to The Conference Board, 92% of the companies they polled are using CRM to increase customer loyalty and retention. Visual Elk 9 supports these objectives by making the full functionality of the CRM solution to the business user, whether via laptops, handheld devices, the Web or in the call center. "No matter how the customer and the company interact, Visual Elk 9 makes certain the company is delivering a superior customer experience," said Warren Tobin, executive vice president, worldwide sales for StayinFront.
Tobin continued, "StayinFront has earned the respect of many of the world's leading companies with earlier versions of Visual Elk. To remain competitive in this economy, our clients have told us they must have a CRM solution that can change as quickly as the market does. Anything less than that risks the erosion of their customer base and potential loss of revenue. In keeping with our commitment to our customers, we've designed the architecture of our next-generation CRM solution to allow true CRM collaboration across the enterprise, to reduce implementation cycles and ensure smooth migration to new versions."
Rockwell Automation New Zealand is part of the Rockwell Automation Group, a $4.3 billion provider of industrial automation power control and information solutions. "We have been using Visual Elk for three years, and it forms a part of our competitive advantage," said their Regional Director, Bill McEwan. "We were amazed how quickly our existing processes were converted and delivered in Visual Elk 9. While this in itself was important, one of the most exciting aspects of Visual Elk 9 is the under lying architecture which delivers a platform that allows the system to continue to evolve in response to our on-going needs."
About StayinFront, Inc.
StayinFront, Inc. is a leading global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems. StayinFront's family of products includes Visual Elk, the company's flagship CRM software; Panorama, a powerful stand-alone or integrated data analysis and decision support tool; Web Works, an eBusiness configuration technology; Pocket Elk, a fully-featured CRM system for the Microsoft Pocket PC platform based devices; and Industry Add-ins and Solution Add-ins for specific business management needs.
StayinFront offers a rapidly configured and implemented solution to manage and integrate all points of customer interaction including sales, marketing, customer support applications and the Web. Computerworld has selected StayinFront as a Top 100 Emerging Company for 2002 for its performance excellence and quality achievement. Among the new analysts following our company and products is Dale Hagemeyer of Gartner Group, Inc.
Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Australia, Singapore and New Zealand. A worldwide network of Implementation Partners
installs and supports StayinFront systems around the globe. The company can be contacted via the Web at stayinfront.com
Note to editors: Visual Elk, Panorama, Web Works and Pocket Elk are trademarks of StayinFront, Inc. Microsoft is a registered trademark of Microsoft Corp. All other trademarks and registered trademarks contained herein remain the property of their respective companies.
News Release
StayinFront Contact
Sam Barclay
(973) 461-4800
sbarclay@stayinfront.com
stayinfront.com
Agency Contact
Jeanne Achille
The Devon Group
(732) 542-2000 Ext. 11
jeanne@devonpr.com
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