BI Software promotes marketing efficiency via targeted campaigns.
Press Release Summary:
Used in sales and marketing environment, Mint lets users create targeted lists for campaigns as well as refresh and enrich their in-house data via CRM integration. Searches promote strategic targeting by identifying potential business opportunities and include options to find companies with consistent growth. Also included, SegMintation function lets users create segmentation reports on search results to see how they breakdown by SIC code, region, and turnover.
Original Press Release:
BvD's Mint Now Even Fresher
LONDON -- Bureau van Dijk further enhances its Mint range of streamlined business intelligence
Bureau van Dijk (BvD), one of the world's leading business information publishers, is adding further enhancements to its Mint product range. New features, including the addition of Strategic Searches to help users target companies more creatively, will be available from 24th June. BvD will be demonstrating these new features at the Data Marketing Show - part of the Marketing Week Live event at London's Olympia on 27th and 28th June.
BvD's Mint range offers company information and business intelligence with a streamlined interface and is widely used in the sales and marketing environment. Users can create targeted lists for campaigns and refresh and enrich their in-house data via CRM integration. BvD did a major revamp of the Mint interface at the end of 2011.
BvD has now incorporated searches for more strategic targeting, all with the aim of identifying potential business opportunities. They include options to find companies with consistent growth; by year end and companies who are affected by recent M&A activity.
There's also the option to search for companies who are investment backed, suggesting more aggressive growth targets and budget availability. In addition, BvD has further developed its unique "SegMintation" function where users can create fast segmentation reports on their search results to see how they breakdown by SIC code, region and turnover.
"The response to our new Mint has been extremely positive," said Tony Pringle, BvD's UK managing director, "the new interface is fast and easy to use and really popular with users. Some of the new enhancements are a result of feedback - we really appreciate our users suggesting what they'd like to see on our products. We're seeing an increased interest in international data, especially for CRM integration, and we've now launched the new Mint interface on the global and European versions of Mint."
Mint was originally launched in 2004. The range includes a dedicated Mint for the UK plus global, European and other regional versions. BvD offers a free trial scheme so users can try Mint in their own environment. You can register for a free trial on bvdinfo.com [http://www.bvdinfo.com ].
Photographs of Tony Pringle and screenshots of Mint are available on request.
About Bureau van Dijk
Bureau van Dijk (BvD) is one of the world's leading business information publishers.
It has three product ranges: The classic range includes the market leading Fame, Amadeus and Orbis. These products give users a vast range of searching and analysis options and detailed financial information. The Mint range offers streamlined searching - ideally suited to a business development environment. The Catalysts - this new range tailors BvD's products and data for specific research projects including company valuations, transfer pricing, procurement, credit analysis and compliance.
Press contact: Louise Green, Group marketing director, louise.green@bvdinfo.com , +44(0)20-7549-5012, Bureau van Dijk, bvdinfo.com , +44(0)20-7549-5000
