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Acrylic Binder helps paint improve indoor air quality.

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April 15, 2014 - Designed for interior paints, FORMASHIELD™ 12 enables paint on walls to capture free-flowing formaldehyde and lock it in over time, irreversibly removing it from air to improve Indoor Air Quality of homes and commercial buildings. Technology reacts with formaldehyde, transforming potentially harmful carcinogen into inert and harmless vapor. Offering optimal washability and adhesion as well as low odor, aqueous all-acrylic emulsion polymer can be formulated for ultra-low VOC and emissions.

A New Category in Paint: Improving Indoor Air Quality with FORMASHIELD(TM) 12 Acrylic Binder


Dow Chemical Co.
2301 N. Brazosport Blvd., Bldg. B-1608
Freeport, TX, 77451
USA



Press release date: April 3, 2014

Dow helps interior paint manufacturers enhance paint with formaldehyde abatement technology

Philadelphia, USA – As modern consumers, we demand “more.” Smart phones that do more; more episodes from hit TV shows on-demand; and now even paint that does more than just protect and beautify the walls. In response to this desire for “more,” Dow has created a new category in indoor paint that will help improve the air in our home or office while we play or work.

A coatings industry first, Dow’s new FORMASHIELD™ 12 100% Acrylic Binder for indoor paint enables the paint on walls to capture free-flowing formaldehyde and lock it in over time, irreversibly removing it from the air while helping to improve the Indoor Air Quality (IAQ) of homes and commercial buildings.

Dow Coating Materials scientists developed FORMASHIELD 12 Binder in response to growing concerns about IAQ and the negative health effects associated with exposure to formaldehyde.  FORMASHIELD Technology reacts with formaldehyde, transforming a potentially harmful carcinogen into an inert and harmless vapor.

“Over the years the paint industry has responded to concerns surrounding indoor air quality with low-emission, low volatile organic compound (VOC) products,” said Stan Cook, North America architectural binders market manager, Dow Coating Materials. “FORMASHIELD Technology takes this science even further, not just reducing paint emissions but functionally removing other indoor pollutants, such as formaldehyde, emanating from other sources in homes and buildings. With FORMASHIELD 12 Acrylic Binder, paint manufacturers can amplify the performance and durability of their paints, while also addressing a consumer demand for products that enhance the sustainability of their living spaces.”

The aqueous all-acrylic emulsion polymer is designed for use in premium interior paints and can be formulated for ultra-low VOC and emissions to meet the tightest standards.

In addition to formaldehyde abatement functionality, FORMASHIELD 12 Acrylic Binder offers good washability, excellent adhesion and low odor. Brand owners have the capability to manufacture without added solvent and can implement FORMASHIELD 12 Acrylic Binder in flat to satin sheens.

“People are expecting more from their paints than just a pretty color and stain coverage,” said Cook. “Dow is attuned to these needs, and is helping paint manufacturers anticipate and meet them with formulation enhancing technologies like FORMASHIELD 12 Acrylic Binder.”

To learn more about how you can enhance your paint with FORMASHIELD™ 12 Acrylic Binder, stop by the Dow booth #807 at American Coatings Show April 8-10. Or visit www.dow.com/coatingmaterials.

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About Dow
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from the intersection of chemical, physical and biological sciences to help address many of the world's most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow's integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high growth sectors such as packaging, electronics, water, coatings and agriculture. In 2013, Dow had annual sales of more than $57 billion and employed approximately 53,000 people worldwide. The Company's more than 6,000 products are manufactured at 201 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.
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