Software facilitates monetization of mobile advertising.
February 28, 2008 -
Including 3 modules, liquid Advertising Suite provides monetization opportunities through presentation of contextually and geographically relevant mobile advertising. Web-based liquid Ad Server is designed to serve sponsored text links and display advertising banners, liquid Adsite Builder helps create specific mobile adsites for advertisers, and liquid SMS Links is targeted towards directory assistance providers to monetize SMS traffic following any call.
mobilePeople Launches Targeted Local Mobile Advertising
liquid Advertising Suite enables next generation monetisation for directory publishers
Copenhagen / London, 18 February, 2008 - mobilePeople, the local mobile search provider, has further strengthened its proposition for directory publishers with the introduction of its liquid Advertising Suite. The solution is designed to improve monetisation opportunities through presentation of contextually and geographically relevant mobile advertising to mobile users. The liquid Advertising Suite consists of the liquid Ad Server, the liquid Adsite Builder and liquid SMS Links. The liquid advertising suite is integrated with the highly successful mobilePeople liquid Mobile Search Platform, launched in 12 markets worldwide. With mobile search advertising predicted to grow from $1.4 billion in 2006 to $2.9 billion by 2011[1] the opportunity for directory publishers to monetise their mobile offer is huge.
The mobile advertising platform has already proven itself in market implementation throughout Scandinavia. The Ad Server provides the capability to deliver targeted mobile ad campaigns for directory publishers. This is a highly attractive service for their active local advertisers who are looking to complement traditional listings which are based on yearly subscriptions with additional flexible campaigns. The Adsite Builder means the tools for rich and specific mobile adsite creation are available. SMS links is tailor made for directory assistance to add value to SMS messages using text or map links.
Thanks to the new Ad Suite, the advertisements can be targeted to users based on time, keyword, category or location. The mobile user's behaviour also impacts the adverts that appear during their user session. The intelligent design of the Ad Suite enables provision of relevant advertising to users and provides ontology bases upsell opportunities for directory publishers. For example, if a mobile user is searching for a car showroom in his vicinity the user can also be provided with car insurance results and local garages.
Jens Andersen, CEO and co-founder of mobilePeople commented: "We have developed and tested local mobile advertising products that are highly relevant to Local Advertisers and Directory Publishers and based on our experience with both users and advertisers the solution is ready for global rollout".
mobilePeople's integrated mobile search and advertising solution provides directory publishers and advertisers with unparalleled opportunities for monetisation by enabling them to integrate a complete set of mobile specific advertising formats into the mobile offering. These take the form of priority products, sponsored links, banner and map advertisements, mobile adsites and click to call reporting. In addition these products allow for flexible business models as directory publishers and directory assistance providers can sell using either fixed price or performance based pricing models.
liquid Advertising suite
mobilePeople offers the liquid Ad Server to serve sponsored text links and display advertising banners into mobile Yellow Pages and third party mobile portals. Via this web-based interface an advertising campaign manager can dynamically create mobile campaigns. Detailed reporting allows for tracking the campaign performance.
The liquid Adsite Builder enables directory publishers and directory assistance providers to easily create specific mobile adsites for their advertisers. These include standardized templates like competitions or discount vouchers. All mobile pages created using the liquid Adsite Builder leverage mobilePeople's liquid technology including automatic handset recognition to provide a robust device database, formatting of content, rich media delivery and detailed reporting.
liquid SMS Links is specifically targeted towards directory assistance providers to monetise SMS traffic following a call. Links or texts (e.g. map link, link to a campaign page or an application download link) are dynamically inserted at the end of the SMS based on business rules, time, keywords and ontologies. By integrating with liquid mobile search products there is massive potential for commercialisation of directory assistance SMS traffic, while providing users with added value.
About mobilePeople
mobilePeople is the global leader in local mobile search and advertising solutions for directory publishers and directory assistance providers. The company builds mobile presence, distribution and advertising solutions utilising its award winning white label solution liquid(TM). There is a dual offering - a WAP solution and a downloadable Java application. mobilePeople drives user stickiness by providing the most intuitive, relevant and comprehensive mobile search experience.
Today mobilePeople has launched with publishers and media companies in 12 markets and 8 languages processing millions of local mobile searches every month. Global customers include; Yell.com (UK), Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Piginas Amarelas (PT), Schibsted (NO), Schibsted (SE), FAST Search and Transfer (NO), Sensis (AUS), Eniro (SE), Eniro (DK), Eniro (NO), EDC (DK), Yellow Pages Group (NZ) and Local Matters (USA).
With world headquarters in Copenhagen (DK) and regional offices in London (UK), Denver (US) and Melbourne (AUS), mobilePeople is a privately owned company.
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