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HD Media Processor suits digital video applications.


October 31, 2006 - Domino[X](TM) architecture performs multi-format encoding, decoding, and transcoding of digital video, enabling content to be converted and reformatted for viewing interoperability between diverse electronics products. Able to process multiple streams of digital video, scalable solution supports DV, HD H.264, VC-1, and MPEG-1/2/4 video compression standards as well as associated audio standards. Hybrid software and hardware approach promotes product and feature flexibility.

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

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LSI Introduces Multi-Format, High Definition Transcoding Media Processor Architecture for Next-Generation Digital Video Applications


Domino[X](TM) multi-stream architecture supports HD H.264, VC-1, and MPEG-2 digital video for Blu-ray/HD-DVD, STB and professional markets

MILPITAS, Calif., Oct. 9 -- LSI Logic Corporation (NYSE:LSI), the pioneer in media processing technology, today introduced the Domino[X](TM) architecture, a multi-stream, multi-format, high-definition media processor architecture. Focused on providing an ideal balance of quality, performance and flexibility, the Domino[X] architecture cost- effectively enables next-generation digital media applications. Details on the new architecture will be discussed on Wednesday, Oct. 11 at the InStat Microprocessor Forum in San Jose. Also available is a multimedia presentation of the architecture and related podcasts.

According to Arizona-based analyst firm, InStat, digital media products, such as advanced DVD recorders, high-definition set-top boxes, Blu-ray/HD-DVD players and recorders, integrated digital TVs, and professional content creation and broadcast infrastructure devices are expected to reach $36 billion in 2010.

"Next-generation applications offer new opportunities in both the professional and consumer electronics markets, particularly for companies like LSI, which is well-versed in media processing and servicing these markets," said Michelle Abraham, senior analyst, InStat. "These are significant opportunities for manufacturers as well, but the technology and market complexities require sophisticated silicon solutions based on architectures such as the Domino[X] platform."

With the electronics industries undergoing dramatic transitions from analog to digital, from standard-definition to high-definition video, and from MPEG-2 to H.264/VC-1, end product development is becoming increasingly complex. Manufacturers of consumer electronics and professional products require a flexible and scalable media processor solution that bridges different formats and promotes interoperability between diverse electronics products.

Addressing these challenges, the LSI Domino[X] is a multi-core media processor architecture that is flexible and scalable enough to address high- performance professional codec solutions, as well as cost-sensitive consumer electronics products. One of the key benefits of the Domino[X] architecture is multi-format encoding, decoding and transcoding of digital video, enabling content to be converted and reformatted for viewing on a wide range of products -- from mobile to HDTV. The Domino[X] architecture processes multiple streams of digital video, including:

-- Dual HD decode
-- Dual SD encode + SD decode
-- HD encode + SD decode
-- HD to HD transcode

Transcoding between H.264 HD and MPEG-2 HD is particularly important to bridge legacy and next-generation digital video equipment.

"The Domino[X] architecture builds on over a decade of proven LSI media processing technology and products, which enables us to deliver highly integrated solutions and unique capabilities to our customers," said Tim Vehling, vice president of marketing, Consumer Products Group, LSI Logic. "We architected the Domino[X] platform to enable high-quality solutions that ideally balance cost and performance for a variety of applications designed for the expanding digital world."

Features and benefits of the Domino[X] architecture include:
-- Hybrid software and hardware approach that enables product and feature flexibility;
-- Robust software that reduces product development risk and system-level costs
-- Encoding, decoding and transcoding of DV, MPEG-1/2/4, H.264 and VC-1 video compression standards and associated audio standards, for interoperability and backward compatibility between products;
-- Transcrypting (content security) to enable content sharing while maintaining content owner rights; and
-- Patented DVFX(TM) technologies for high-quality video.

The Domino[X] architecture is based on many years of experience in providing professional-grade, Emmy-award winning video compression technology. Products based on the previous-generation DoMiNo(R) architecture will be complementary to the new Domino[X] family of products. DoMiNo solutions have been utilized by NASA to broadcast HD-quality images from space, have enabled the broadcast infrastructure market, and continue to be deployed in set-top boxes from Motorola, as well as a wide range of DVD recorder products from leading consumer electronics companies such as LG Electronics, Panasonic, and Philips.

About LSI Logic

LSI Logic Corporation is a leading provider of silicon-to-systems solutions that are used at the core of products that create, store and consume digital information. LSI offers a broad portfolio of capabilities including custom and standard product ICs, host bus and RAID adapters, storage area network solutions and software applications. LSI products enable leading technology companies in the Storage and Consumer markets to deliver some of the most advanced and well-known electronic systems in the market today. More information is available at www.lsi.com.

LSI Logic, the LSI Logic logo design, DoMiNo, DVFX and Domino[X] are trademarks or registered trademarks of LSI Logic Corporation.

All other brand or product names may be trademarks or registered trademarks of their respective companies.

First Call Analyst:
FCMN Contact:

CONTACT: Jacqueline Gladden-Berg of LSI Logic, +1-408-433-7912 or Jacqueline.gladden@lsi.com; or Kirby Kish of LVA Communications, +1-650-454-0583 or kirby@lva.com, for LSI Logic


Contacts:

Public Relations:
LVA Communications
Kirby Kish
USA
Phone: 650-454-0583
Send email  E-mail this person

General Information:
Jacqueline Gladden-Berg
USA
Phone: 408-433-7912
Send email  E-mail this person

Company Information:
Name: LSI Logic Corp.
Address: 1621 Barber Lane
City: Milpitas
State: CA
ZIP: 95035
Country: USA
Phone: 866-574-5741
FAX: 408-433-8989
http://www.lsilogic.com


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Read Channels utilze iterative decoding.
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Interposer Card accelerates 2.5 in. SATA drive integration.
Transcoder targets video distribution applications.
Real-Time Encoder offers full high-definition support.

Other News from this company:
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LSI to Present at Morgan Stanley Technology Conference
LSI to Present at December Investor Conferences
LSI Completes Sale of Consumer Products Business to Magnum Semiconductor
Magnum Semiconductor Agrees to Acquire LSI Consumer Products Business
LSI Strengthens Leadership in Modem Market with New Line of Embedded Products
LSI Extends Storage Leadership with Two Million SAS IC Shipments
LSI Completes Merger with Agere Systems
LSI Shareholders Approve Agere Merger
LSI Logic to Acquire SiliconStor, Inc. to Expand SAS and SATA Storage Solutions Portfolio
LSI Logic Announces HSR Clearance to Merge with Agere Systems
LSI Achieves Unprecedented Performance with SAS Solution for Enterprise Applications
LSI Expands SAS and SATA Storage Adapter Offering by 50 Percent
LSI and Micronas Deliver New High-Definition ATSC Reference Design
LSI and Seagate Extend SAS Leadership Position in Channel Market
LSI 8 Gb/s SerDes Core to Enable Next Generation SANs
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