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ViewCast Appoints ATG Broadcast as UK Reseller

Original Press Release

ViewCast Appoints ATG Broadcast as UK Reseller

Press release date: February 14, 2011

Agreement renews business relationship; enhances ViewCast's regional visibility as streaming media leader PLANO, Texas, Feb. 14, 2011 - Broadcast Video Expo 2011/ -- ViewCast Corporation (OTC Bulletin Board: VCST), a developer of industry-leading solutions for the transformation, management and delivery of digital media over enterprise, broadband, and mobile networks, has signed a reseller agreement with ATG Broadcast, based in Letchworth in Hertfordshire UK. The agreement will entitle ATG Broadcast to sell to end users and dealers the full range of ViewCast's current product offerings, including the award-winning Niagara® streaming media appliances and Osprey® video capture cards, and software-based solutions, such as ViewCast Media Platform (VMp(TM)), SimulStream® and ScheduleStream®. "ViewCast has long been at the forefront of Internet streaming technology," said ATG Broadcast Managing Director Graham Day. "We have integrated its products into many systems for a variety of applications, and they have always performed successfully and reliably. This is a brand we are very pleased to represent in the UK market." "We have worked with ATG Broadcast for many years," commented ViewCast President and Chief Executive Officer David Stoner. "The company's long experience in server-oriented broadcast system integration makes it an ideal distribution partner, particularly at a time when broadcasters are increasingly augmenting their traditional transmission channels with streaming and podcasting services." According to new analysis from Frost & Sullivan, digital mandates are anticipated to fuel immediate demand for video encoders in Western Europe, with HD and other advanced compression format upgrades being the real market drivers. ViewCast is poised to capitalize on this opportunity with its high-performance, easy-to-use solutions for webcasting, mobile streaming and Internet TV, and innovative capabilities such as high definition to standard definition switching-on-the-fly, widescreen signaling, bitmap overlay, de-interlacing, inverse telecine, and a wide range of other professional features. "We are delighted to renew our relationship with ATG," said Peter Still, Director EMEA of ViewCast's Reading, UK office. "This agreement will enable us to enhance our visibility as the leading provider of streaming media solutions in the UK, and allow us to continue to provide broadcasters in the region with the high quality, cost-competitive encoders and software solutions that they need to manage the entire life cycle of their digital media." About ATG Broadcast ATG Broadcast is a world-class supplier of broadcast systems planning, design, installation, commissioning and post-installation support services. ATG has the full resources needed to pre-build and test complete large-scale installations before delivery. The company is part of the Dan Technologies Group operating from offices in Britain, Denmark, Germany, Norway, Sweden, and Vietnam. The ATG Broadcast client list includes some of the world's largest broadcast networks and embraces the latest file-based high-definition digital networking technology. ATG systems are designed to allow easy upgrade and expansion, including migration to new transmission standards and delivery platforms. See www.atgbroadcast.com About ViewCast ViewCast develops industry-leading hardware and software for the transformation, management and delivery of professional quality video over broadband, enterprise and mobile networks. ViewCast's award-winning solutions simplify the complex workflows required for the Web-based streaming of news, sports, music, and other video content to computers and mobile devices, empowering broadcasters, businesses, and governments to easily and effectively reach and expand their audiences. With more than 370,000 video capture cards deployed globally, ViewCast sets the standard in the streaming media industry. ViewCast Niagara® streaming appliances, Osprey® video capture cards and VMp(TM) video management systems provide the highly reliable technology required to deliver the multi-platform experiences driving today's digital media market. ViewCast (www.viewcast.com) is headquartered in Plano, Texas, USA, with sales and distribution channels located globally. SOURCE ViewCast Corporation CONTACT:
Jeff Kopang,
Vice President of Marketing of ViewCast
,+1-972-488-7200,
jeffk@viewcast.com;
or
Jessie Glockner of Rainier Communications,
+1-508-475-0025, ext. 140,
jglockner@rainierco.com,
or
Investors Matt Clawson of Allen & Caron,
+1-949-474-4300,
matt@allencaron.com,
both for ViewCast Web Site: http://www.viewcast.com

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