Association News

Video Gallery expands SBB campaign reach, engagement.

Press Release Summary:

April 25, 2012 - Standards Boost Business (SBB) website features dynamic video gallery page, which offers testimonial videos from corporate and industry leaders speaking on strategic and financial advantages of participation in standardization to their companies and organizations. Currently, testimonials are available from Evan Gaddis of NEMA, Timothy Powers of Hubbell Incorporated, Tom Gross of Eaton Corporation, and James A. Thomas of ASTM International.

American National Standards Institute - New York, NY

Original Press Release

Standards Boost Business Video Gallery Launched

Press release date: April 17, 2012

Corporate Leaders Discuss the Strategic Value of Standardization Expanding the reach and engagement media of the Standards Boost Business (SBB) promotional campaign, the SBB website now features a dynamic video gallery page. Testimonial videos from corporate and industry leaders speaking on the strategic and financial advantages of participation in standardization to their companies and organizations are presented for easy viewing directly on the page. Testimonials from the following executives are currently featured: Evan Gaddis, President and CEO, NEMA Timothy Powers, Chairman, President, and CEO, Hubbell Incorporated Tom Gross, Vice Chairman and COO, Electrical Sector, Eaton Corporation James A. Thomas, President, ASTM International Interviews with other business and industry leaders will be added as they become available. In addition, more multimedia and video content promoting the power of standards and conformity assessment to boost bottom lines is expected to be developed. Visit the Standards Boost Business video gallery page. Standards Boost Business is an outreach initiative to help U.S. businesses understand the power of standardization in driving business growth, spurring innovation, and advancing U.S. competitiveness. Coordinated by the American National Standards Institute (ANSI) in partnership with 27 leading organizations from across the U.S. standardization community, this free online resource is designed to help corporate leaders understand the strategic and economic value of standards to business and to our overall national competitiveness. The SBB campaign has already gained significant ground in reaching corporate executives, government representatives, and consumers via editorials featured in business publications and an advertising campaign targeted at the C-suite. On behalf of the entire community, the SBB campaign will continue its efforts to get this critical message in front of decision-makers and the greater business community.


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