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TricorBraun EVP Explains How to Get a Grip on Product Innovation

Press release date: February 25, 2014

St. Louis, Mo. –Craig Sawicki, TricorBraun executive vice president and chief creative officer, recently addressed the delegates attending the Packaging Conference, a national event where packaging trends, technological advancements and sustainability are discussed.

TricorBraun is one of North America’s largest suppliers of rigid packaging and components.

Mr. Sawicki discussed the challenges associated with the development of consumer package goods when specialists approach originality with different goals.

“RD is frequently dealing with a short timeline, purchasing focuses on lower prices, logistics is concerned about the efficiency with which a package can be delivered and designers want to stop potential purchasers in their tracks.”

“These professionals may be on different paths, but all must be headed in the same direction. The goal is to guide those with seemingly disparate objectives to a common and mutually rewarding end point,” Mr. Sawicki said.

TricorBraun’s ( primary focus is on designing, sourcing and supplying rigid packaging components for personal care; cosmetics; healthcare; food and beverages; as well as industrial and household chemicals. The company has more than 40 offices globally and has one of the largest inventories of rigid packaging components worldwide.

Michael L. Drohlich
Drohlich Associates, Inc.
314-567-4030 Office
314-878-6246 Home


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