SEDONA Corporation and Profit Technologies Partner to Deliver Enhanced CRM/MRM Services
KING OF PRUSSIA, Pa., Feb. 9: SEDONA(R) Corporation (BULLETIN BOARD: SDNA) (http://www.sedonacorp.com/), a leading provider of Customer and Member Relationship Management (CRM/MRM) solutions for small and mid-size financial services institutions, today announced that it has entered an agreement with Profit Technologies Corporation (http://www.profit-tech.com/) to deliver enhanced Customer Relationship Management (CRM) and Member Relationship Management (MRM) services to financial institutions.
Profit Technologies will market the product to financial institutions as part of its Growth and Retention practice. The practice will leverage the capabilities of Intarsia(R), SEDONA's CRM/MRM technology, with a broad range of profitability and performance improvement solutions to enhance clients' revenue and reduce expenses. By utilizing Profit Technologies' Value Creation Strategies(TM) focused on Growth and Retention and the comprehensive applications of Intarsia, financial institutions can better focus on bottom- line results by better identifying opportunities to increase revenue.
Profit Technologies Executive Vice-President Cliff McKee commented, "At Profit Technologies, we pride ourselves on our customer and relationship- focused delivery process and our ability to expeditiously deliver revenue enhancement, cost recovery, and cost reduction impact to our clients. The Intarsia product will provide us the necessary client information to develop Customer Retention modeling, Profitability modeling and the Executive Dashboard reporting needed to provide the most comprehensive program for Growth, Retention and Profitability."
Headquartered in North Carolina, and founded in 1973, Profit Technologies maintains offices in the United States, Europe, Australia, and South America. In the past 33 years, PTC has successfully performed hundreds of engagements around the world, producing over $12 billion in revenue, cost recovery and cost reduction benefits for their clients.
SEDONA President and CEO, Marco Emrich commented, "Because of the knowledge and expertise of Profit Technologies personnel and the high-quality services provided to its customers, we feel that Profit Technologies is a perfect partner for SEDONA in the markets they service. We are delighted to have our CRM/MRM technology as an integral component of Profit Technologies' comprehensive profitability and performance improvement solutions."
About SEDONA Corporation
SEDONA(R) Corporation (BULLETIN BOARD: SDNA) provides multi-vertical Customer/Member Relationship Management (CRM/MRM) solution and services specifically tailored to the small to mid-size financial services market. SEDONA's CRM/MRM solution, Intarsia(R), is designed and priced to support and meet the needs of the multiple lines of business of small-to-midsize banks and credit unions. Intarsia provides the entire financial services institution with a complete and accurate view of their customers' and prospects' relationships and interactions. By utilizing SEDONA's CRM/MRM solution and services, SEDONA's clients effectively identify, acquire, foster, and retain loyal, profitable customers. For additional information, visit the SEDONA web site at www.sedonacorp.com/ or call 1-800-815-3307.
About Profit Technologies
Profit Technologies is an international earnings enhancement firm providing specialized profitability and performance improvement solutions to enterprises worldwide. Since its inception in 1973, Profit Technologies has successfully performed over 700 engagements, producing over $12 billion in enhanced revenue and cost reduction benefits for its clients. For more information visit http://www.profit-tech.com/.
SEDONA(R) and Intarsia(R) are registered trademarks of SEDONA Corporation.
All other trade names are the property of their respective owners.
This press release and prior releases are available on the
SEDONA Corporation web site at www.sedonacorp.com/.
Source: SEDONA Corporation
CONTACT: SEDONA INVESTOR CONTACT: Steve Ficyk, +1-216-373-6856, Email:
stevef@sedonacorp.com;
or
SEDONA MEDIA CONTACT: Michelle Brown,
+1-610-337-8400, Email: michelleb@sedonacorp.com;
or
PROFIT TECHNOLOGIES
CONTACT: Cliff McKee, +1-704-897-5314, Email: cliffmckee@profit-tech.com
Web site: www.sedonacorp.com/
http://www.profit-tech.com/
