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Safway Group(TM) Launches Brand Platform Focused on Safety and Efficiency in Multiservices

Original Press Release

Safway Group(TM) Launches Brand Platform Focused on Safety and Efficiency in Multiservices

Press release date: April 30, 2013

The Smart Way™ reflects company’s philosophy of safely delivering high-performance access, insulation and coatings solutions

WAUKESHA, Wis. — Safway Group™, a leading provider of access and industrial services, has developed a new brand communications platform that draws on the company’s decades of experience and its evolution as a multiservice provider. “The Smart Way™ encapsulates our company’s long-standing business philosophy – emphasizing safety, engineering and efficiency,” explained Bill Hayes, Safway Group president and CEO. “It also speaks to our renewed focus on meeting – and exceeding – customers’ needs and expectations by offering the safest, most cost-effective approach to any multiservice project.”

According to Karla Cuculi, vice president of communications for Safway Group, The Smart Way brand initiative evolved as a more concise and clear way of communicating the idea that Safway delivers safer and better high-performance solutions. “Our customers and prospects are clear about wanting to do business with companies that add value by taking the time to understand the total scope of work and proactively offering the best approach,” said Cuculi.

During the past several years, the Safway Group has been building the structure to position itself as a leading access, insulation and coatings provider. “The combination of both organic growth and strategic acquisitions allows the Safway Group to deliver the highest level of performance at the lowest total installed cost, in the shortest possible timeframe,” Hayes said. “We’re able to provide an unmatched range of expertise, products, services, experience, cutting-edge technology and contract options to our customers in both the commercial construction and Industrial markets. There isn’t a more exciting and dynamic multiservice provider in the market today.”

Safway Group companies include CL Coatings, Industrial Coatings and Fireproofing (ICF), Redi Insulation, Swing Staging, Safway Atlantic, Safway Services and Safway Services Canada. By harnessing the combined power of these organizations, Safway Group can now provide products and services through over 90 locations throughout the U.S. and Canada. Safway Group also boasts the industry’s largest engineering department and its only dedicated training facility, as well as an award-winning safety program.

Because The Smart Way is based upon Safway Group’s core values—safety, planning, processes, technology and people – it’s much more than just a catchy marketing slogan. “It’s not just about us—this is about our customers,” Cuculi said. “We understand that on every project, no matter how big or small, safety is the number one priority and every dollar counts. With The Smart Way, we’re promising our customers that when they choose Safway Group, they’ll receive safe, customized solutions that address their specific needs on any project, no matter how challenging.”

To learn more about Safway Group’s services, capabilities and the continued evolution of The Smart Way, please visit

About Safway Group
With more than 90 locations in the U.S. and Canada and a growing system of distributors worldwide, Safway Group companies deliver efficient, high-performance multiservice solutions – The Smart Way™ – by collaborating, communicating and sharing resources. Offering experience and expertise in access, scaffolding, insulation, fireproofing, surface preparation and coatings, Safway Group companies include Redi Insulation; CL Coatings; Industrial Coatings & Fireproofing; Swing Staging; Safway Atlantic; Safway Services; and Safway Services Canada. With the largest engineering staff, an exclusive project management system, award-winning safety excellence and a full line of products and services, Safway Group companies design and implement innovative, quality solutions at the lowest installed cost for projects of any size and scope. Safway has been an industry leader since 1936. Safway Group companies serve the petrochemical, oil and gas, power, refining, marine, manufacturing, transportation and commercial construction industries worldwide. For more information, visit


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