PDMA announces Best of Visions 2008 Award winner.
Press Release Summary:
Written by Claire-Juliette Beale, article that addresses how the Web and online communities are transforming landscape of innovation and new product development won Best of Visions award for 2008. Titled "How Online Communities Are Changing the NPD Landscape - An Introduction to the Value of this New Tool - part one," article provides blueprint for companies determined to innovate in most cost-effective and creative way possible.
Original Press Release:
PDMA's Visions Magazine Announces "Best of Visions" 2008 Award Winner
Article a Blueprint for Using Online Communities as Tools for Innovation and New Product Development
MOUNT LAUREL, N.J., October 30, 2009- How the Web--and online communities--are transforming the landscape of innovation and new product development (NPD) was the topic of an article that was awarded the "Best of Visions" award for 2008, it was announced today by the Product Development & Management Association (PDMA). The award will be presented November 4th at the 33rd Annual International Conference of the association in Anaheim, California.
Written by Claire-Juliette Beale, the article provided a blueprint for companies determined to innovate in the most cost-effective and creative way possible. Beale is the founder and chief consultant of Innovate2market, a company based in Durham, North Carolina. A copy of the article, "How Online Communities Are Changing the NPD Landscape-An Introduction to the Value of this New Tool-part one," may be found at www.visions-digital.com/visions/200812/?noli=1& (December 2008 issue, p.14).
"Beale's article was right on target: clear, articulate, and comprehensive," noted Visions Editor-in-Chief, April Klimley. "It is hard to find this information consolidated anywhere. It fits perfectly with our magazine's mission to fulfill a special need in the new product development (NPD) world: Getting the word out fast-and clearly-on new knowledge, opinions, and case histories."
"I'm honored to receive this recognition from such an influential magazine. I have heard time and time again from fellow professionals worldwide how much they value Visions," commented Beale. "New technologies play a key role in innovation and NPD. In addition to improving company performance in those areas, they can also alter the playing field.
This is particularly true of online communities: While they may be used as a tactical tool to support product development and marketing objectives, they can ultimately transform an organization's NPD process, and the organization itself. The challenge is to get past the hype to determine what works for our goals and our organizations."
Beale's in-depth piece was selected from an array of articles contributed by NPD experts and published by Visions in 2008. Judges for the award were former PDMA presidents Paul Belliveau, Principal, Paul Belliveau Associates; Bob Brentin, Commercialization Coordinator, Central Michigan University; and Chris Miller, Founder and CEO, Innovation Focus. The latter praised Beale's work as "a unique contribution to the PDMA body of knowledge, and one that is immediately applicable to practitioners."
About Visions magazine and PDMA
Visions is an award-winning industry magazine published quarterly by PDMA. For more than twenty years it has kept product development professionals on top of the latest practices in the field through feature stories, case studies, and other articles on trends and techniques.
PDMA (www.pdma.org) is the premier advocate and comprehensive resource for product development and innovation professionals around the globe. One of its core goals is to identify best practices and new trends to help NPD professionals get from innovation to revenue. PDMA has nearly 3,500 members worldwide. In addition to its 24 U.S. chapters, PDMA has affiliates in 15 countries.
About Claire-Juliette Beale
Claire-Juliette Beale is a global innovation management professional based in Durham, North Carolina. She is the Chief Consultant of Innovate2market, an independent provider of innovation and market development services. Beale has worked with organizations ranging from start-ups to Fortune 500 corporations. She was a founder and a member of the executive teams of Global Market Insight (GMI), a global market research provider, and Touch360, an innovation and strategic design firm. Certified as a New Product Development Professional by PDMA, Beale is the current president of PDMA's Carolinas chapter.
