Open Your Mind
"Benefit from the latest developments in Domex, Docol and Dogal advanced high strength steels". This is the message under which SSAB Swedish Steel is now launching a series of seminars that will be run in various venues worldwide. The seminars are aimed at both existing users and those who have yet to discover the benefits of using advanced high strength steel. The seminars focus on practical applications - showing the participants a complete picture of how the materials can be used - from design to fabrication, to full production, as well as illustrating how using the materials can deliver improved profitability. The first of the seminars will focus on the automotive industry, and will start in the spring in the USA.
Using advanced high strength steels results in lighter products that are stronger, safer, and less harmful to the environment. The new "Open Your Mind" series of seminars deal with questions facing users of advanced high strength steels and demonstrates how the materials offer many new opportunities in design, forming, joining and production; benefits which will be illustrated both by demonstrations and by case studies showing how companies that switched to advanced high strength steels for structural materials have gained a real competitive advantage.
Starting in the spring, the first series of seminars will focus on the automotive industry.
"Many companies are subcontractors and OEMs that have to be at the forefront of innovation in relation to new materials and production methods to meet the increasing demands of their customers in car production," says Anke Meyer, Manager of Marketing Communications Europe at SSAB Swedish Steel. "The seminars focus on design for this market sector. SSAB Swedish Steel will present several examples of companies in this field that have recorded successes with products made of advanced high strength steels. Such companies include Frigostamp of Italy and Shape Corporation of the US, both of which have gained great distinction in the Swedish Steel Prize design award."
SSAB Swedish Steel is a world leading producer of advanced high strength steels and is pursuing development work aimed at achieving increasingly advanced products. The automotive industry has long been among the forerunners in putting to use the benefits of advanced high strength steels. A major reason why cars are becoming safer and more environment-friendly, even though the standard of equipment fitted is steadily increasing.
"About 35 percent of the steels in a modern car consist of advanced high strength steels," says Kevin Kale, sales manager for North America at SSAB Swedish Steel. "And the proportion is increasing with every new car model launched. The seminars are aimed at making more companies in various industries aware of all of the benefits offered by using advanced high strength steels for various products."
Following the automotive themed events the seminars will then be tailored to other major industrial applications.
"By adjusting the contents to suit a variety of industries we will provide a comprehensive presentation of the benefits of advanced high strength steels that is both directly relevant to the participants' specific needs", explains Kevin Kale. "Additional industry specific seminars, we will cover areas including trailers, containers and trains".
The seminars will be offered at two different technological levels; the first being a general level; the second, a more in-depth treatment of a specific technical area. Even though many users already have good knowledge of SSAB advanced high strength steels, Anke Meyer considers that the seminars will be of great benefit to all participants.
The "Open Your Mind" seminar series will begin this spring. Pre-registration for the automotive seminars has started and can be done at www.ssabtunnplat.com and at SSAB'
"Our knowledge and experience of advanced high strength steels is expanding at a rapid pace," Anke Meyer explains. "These seminars will also enable experienced users to acquire further knowledge to help improve their products and production processes."
local websites or by using the email address seminars.us@ssab.com.
Illustration/picture:
Joachim Larsson, SSAB Swedish Steel, will be presenting the technological design benefits of advanced high strength steels.
The latest findings concerning advanced high strength steels will be unveiled in the "Open Your Mind" seminar series, to be launched by SSAB Swedish Steel this spring.
For additional information, please contact:
Kevin Kale
SSAB Swedish Steel Inc.
4700 Grand Avenue
Pittsburgh, PA 15225
Tel: +1-412 269 21 20
Fax: +1-412 269 21 24
E-mail: KKale@ssabusa.com
Anke Meyer
Manager Marketing Communications Europe
SSAB Tunnplåt AB
Tel: +49 451 613 05 58
Mobile: +49 172 424 43 09
Fax: +49 451 613 05 59
E-mail: anke.meyer@ssab.com
Facts about SSAB Swedish Steel:
SSAB Swedish Steel is Scandinavia's largest steel manufacturer and is one of the world's leading producers of high strength steels. The product range within the steel sector is limited to sheet and heavy plate. The steel sheet production is operated within SSAB Tunnplåt and the heavy-plate operations within SSAB Oxelösund. The number of employees is 8800 and the total crude steel production amounts to 4.1 million tonnes. Annual sales are about SEK 28 billion.
