New Online Adhesive Solutions Center will Provide Answers for Rubber-To-Metal Bonding Requirements
PHILADELPHIA, PA, June 15, 2007 - Rohm and Haas (ROH: NYSE) announced today that it has launched a new online resource for automotive and transportation industry engineers that provides adhesive facts, recommends proper uses, and highlights performance benefits related to rubber-to-metal bonding. Rubber-to-Metal Bonding Agents perform in highly aggressive and corrosive conditions often found in applications for automotive, aircraft, shipping and railcar manufacture, as well as structural highway and bridge pads. Now available online, the Rubber-to-Metal Bonding Center at www.omnexus4adhesives.com is published in conjunction with SpecialChem, a Paris-based online solutions accelerator.
According to Rohm and Haas, the information-packed platform is a resource to help transportation engineers, designers and developers, and specifiers to identify and select properly formulated adhesives, handle them correctly, and obtain optimum performance in use. Users looking to bond elastomers to metal, engineered plastics, glass or other elastomers will find a wealth of information to draw on. The product selections listed on the site contain no heavy metals, no chlorinated solvents and no ozone-depleting chemicals.
The Rubber-to-Metal Bonding Center employs a variety of informative, user-friendly options that have drawn Web traffic and encouraged repeat visits. Easy-to-use tools guide visitors in choosing adhesive solutions that suit precise requirements. Visitors browse comprehensive facts about different types of rubber-to-metal adhesives technologies. Rohm and Haas also includes timely notice of new adhesive innovations as they are released. Additionally, visitors can register for free Web seminars that are interactive, says Kathy Herron, Rohm and Haas e-marketing manager. "Attendees can pose questions directly to the technical experts presenting online," she adds. "Visitors to www.omnexus4adhesives.com are also able to privately present their individual technical support questions at any time on the site, with questions being routed to Rohm and Haas for prompt response."
About Rohm and Haas Company
Leading the way since 1909, Rohm and Haas is a global pioneer in the creation and development of innovative technologies and solutions for the specialty materials industry. The company's technologies are found in a wide range of industries including: Building and Construction, Electronics and Electronic Devices, Household Goods and Personal Care, Packaging and Paper, Transportation, Pharmaceutical and Medical, Water, Food and Food Related, and Industrial Process. Innovative Rohm and Haas technologies and solutions help to improve life every day, around the world. Based in Philadelphia, PA, the company generated annual sales of approximately $8.2 billion in 2006. Visit www.rohmhaas.com for more information. imagine the possibilities(TM)
About SpecialChem
SpecialChem is an online Innovation & Solutions Accelerator focusing on Specialty Chemicals and Engineering Plastics. By a series of online services, it helps industrials to develop new and innovative products much faster with innovative chemicals or plastics. Doing so, SpecialChem helps chemical companies to accelerate the marketing of their performance products. It is active in markets like Polymer Additives and Colors, Adhesives and Sealants, and Paints, Coatings and Inks or Cosmetics. SpecialChem expanded its coverage to the Plastics and Elastomers industry in December 2003 with the acquisition of Omnexus' community. It relaunched a completely NEW Omnexus platform in June 2004. SpecialChem was created in 2000 and is based in Paris, France. Visit www.specialchem.com for more information.
CONTACT:
Kathleen Herron, e-Marketing Manager
Rohm and Haas Company
Packaging and Building Materials
Phone: +1 215 592 2007
Email: kherron@rohmhaas.com
