New Logo and Web Site Update
Fulflex®, Global Innovator of Elastics, Revamps Name, Logo and Website to Reflect Current Status
Brattleboro, Vt. – Fulflex®, a leading global manufacturer of elastic products, has a new logo, tagline and website – www.fulflex.com – for better communicating the company’s innovative contributions, wide range of products and decades-long leadership position in the industry.
Founded in 1932, Fulflex does custom mixing and calendaring and produces elastic tapes and threads and other natural and synthetic elastomeric products. Fulflex is the sole manufacturer of thin-gauge, calendered elastics in the United States and has a plant in Brattleboro, Vermont – in addition to facilities in India. Its products are used in numerous applications, ranging from the elastic found in underwear, swimwear and athletic wear to rubber sheeting needed for industrial gaskets and seals.
Recently, Fulflex discarded its “Fulflex Elastomerics Worldwide” moniker in favor of the simpler “Fulflex: Your Elastics Expert” in an effort to clarify its capabilities and global position in the industry.
“Just about everyone can identify with and understands the term ‘elastics’ and how they enhance our daily lives,” stated Pat Curtin, Fulflex’s Director of Product Marketing Technology. “We felt that dropping the term ‘elastomerics’ would make our messaging more accessible and easier for everyone to understand. Also, with more than 80 years of experience and research and development behind us, we feel we deliver an extremely high level of expertise to every customer solution. ‘Fulflex: Your Elastics Expert’ clearly delivers that message.”
The new messaging is part of the company’s efforts to relate the importance of Fulflex elastics to the performance, reliability and durability of thousands of products used by people every day around the world.
In addition to the name change, the company’s new website (www.fulflex.com) improves accessibility for online visitors – detailing the markets Fulflex serves (food, medical, textiles, industrial and hygiene industries) and providing information about the seven registered products it has developed. These include:
• Laundraflex™ (for apparel leg cuffs and waist bands)
• Isopur™ Tourniquets
• Isopur™ Esmarch (bandages)
• Comfi-Fit™ System 7000™ (adult and child diapers, feminine products)
• Clear-Fit™ (seam bindings, bra straps, leg and waistbands for lingerie, swimwear)
• FR-Flex™ (military and industrial fire-resistant clothing)
• ORT 2000 (swimwear, underwear, leg and waist elastics, intimate apparel)
Fulflex maintains a full research and development staff, a sophisticated mechanical and process engineering group and trained technical specialists to ensure continual improvement of its processes and for delivering customized solutions for clients. The company is known globally for its expertise in custom blending polymers to create elastics specific to customer requirements.
More About Fulflex®
Founded in 1932, Fulflex is the world’s leading manufacturer of custom mixing, calendering, elastic tapes, threads and many other natural and synthetic elastomeric products. The company is part of the family-owned Moore Company of Westerly, Rhode Island, which serves a wide range of markets including textiles, elastics, and molded products for the marine industry.
