Menasha Packaging Collaborates with Path to Purchase Institute on In-Store Marketing Effectiveness Industry Report
Report Identifies Best Practices Driving Shopper Marketing Success
NEENAH, Wis. –Â Menasha Packaging has collaborated with the Path to Purchase Institute (P2PI) for a new industry report titled, In-Store Marketing Effectiveness: Allocating Investments and Managing Insights for Improved Performance.
The report, which is now available, identifies leading-edge marketing practices that improve the effectiveness of shopper marketing investments. It features findings from a survey conducted by P2PI and A.T. Kearney in August 2014 of more than 30 leading consumer packaged goods (CPGs) companies.
Among the takeaways is that there are opportunities for suppliers to help CPGs create synergies across shopper-focused promotions in order to close gaps in point of purchase (POP) effectiveness.
At Menasha, we help CPGs optimize shopper marketing ROI by better leveraging POP displays and other tactics, said Paul Murphy, Menasha Packaging senior director or retail sales and new business development. Collaborating with the Path to Purchase Institute on this report is another way Menasha provides insights across the entire merchandising supply chain.
The complete report can be viewed and downloaded at www.menashapackaging.com.
About Menasha Packaging
Celebrating 165 years in business, Menasha Packaging Company, LLC, based in Neenah, Wisconsin, is a subsidiary of Menasha Corporation and has more than 3,100 employees at locations nationwide. Menasha Packaging is a leading provider of graphic consumer packaging, merchandising solutions, corrugated packaging, food packaging, shipping containers, material handling solutions, pack-out and fulfillment services. With a network of design, sales service centers, corrugated and paperboard manufacturing plants, and fulfillment facilities located throughout the United States, the company's mission is to help its customers protect, move and promote their products better than anyone else. Visit its website at www.menashapackaging.com.
About Menasha Corporation
Menasha Corporation is a leading corrugated and plastic packaging manufacturer and supply chain solutions provider specializing in retail merchandising packaging and displays, plastic reusable containers and pallets, protective packaging interiors, and packaging supply chain and fulfillment services. Menasha Corporations products and services are used by major food, beverage, consumer products, healthcare, pharmaceutical, industrial and automotive companies. Established in 1849, Menasha Corporation is one of Americas oldest privately held, family-owned manufacturing companies. Headquartered in Neenah, Wisconsin, the company employs approximately 4,900 employees in more than 75 facilities in North America, Europe and Asia. For more information, visit www.menasha.com.
CONTACT:
Annie Mares
(920) 380-4444
annie@coalescemarketing.com
