Gases and Welding Targets New Markets
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Highlighting the new products, support and services that are required for a new breed of customers.
Dewitt, NY: As a part of its continued effort to educate the gases and welding industry on the most relevant best practices, the Third Quarter 2010 issue of Welding& Gases Today features an article from Rick Kowey, executive vice president and chief marketing officer for Matheson, Inc. (Basking Ridge, NJ). The article is called "Emerging Markets," and it focuses on the new products, support and services that are required for a new breed of customers.
According to Kowey, The pervasiveness of industrial and scientific gases throughout the energy, environmental, medical, biotechnology, chemical and manufacturing sectors affords the unprecedented opportunity for industrial gas companies and distributors to participate in a variety of new growth segments. It has become necessary to evaluate current competencies and make dramatic moves to add to current technology and service platforms in order to accommodate the dynamic needs of these markets.
Kowey goes on to explain that recognizing that time-to-market requirements are accelerating and that it is no longer financially feasible to domicile all necessary research and development resources to address diverse market needs, industrial gas companies should seriously consider open and collaborative innovation with both small and large technology partners. Partnerships among gas companies, technology partners and independent distributors can provide the full range of products and services to support customers.
Want to know more about how to leverage these relationships? Want to find out some of the key areas for innovation? Head over to weldingandgasestoday.org and check out the latest issue of Welding & Gases Today, the most trusted resource for the gases and welding industry.
For more information, contact Dan Vest, editor of Welding And Gases Today at dan@datakey.org or 315-445-2347.
About GAWDA
Founded in 1945, the Gases and Welding Distributors Association (GAWDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (weldingandgasestoday.org), e-magazines, newsletters and industry wiki (www.gawdawiki.org), GAWDA connects suppliers of gases and manufacturers of related equipment as well as manufacturers of welding equipment and distribution leaders, for the purpose of safely delivering optimal solutions to the users of those products. GAWDA publications are the industry¡¯s voice for all matters related to the latest technology and the most up-to-date processes spanning welding equipment and products and services related to industrial, medical, specialty and cryogenic gases. A 501(c)3 organization, GAWDA members are located throughout North America.
