FMA wins public relations award for jobs campaign.
Press Release Summary:
Public relations program created and conducted by FMA and its PR firm L.C. Williams and Assoc. has captured 2010 Golden Trumpet Award from Publicity Club of Chicago. Addressing shortage of skilled workers, program supports mission of FMA's Nuts, Bolts and Thingamajigs Foundation, which introduces young people to careers in trades. Campaign won in issues management category, which honors programs that educate target audiences about key issues or present a position on topics of public concern.
Original Press Release:
Fabricators & Manufacturers Association Wins 2010 Public Relations Award for Jobs Campaign
Program Supports Mission of FMA's Nuts, Bolts & Thingamajigs Foundation
CHICAGO, - A public relations program created and conducted by the Fabricators & Manufacturers Association, International (FMA) and its public relations firm L.C. Williams & Associates has captured a prestigious 2010 Golden Trumpet Award from the Publicity Club of Chicago (PCC).
The communications initiative addressed an issue totally counter-intuitive to today's economy: U.S. manufacturers today face a dire shortage of skilled workers. The platform, a key element in the mission of Nuts, Bolts & Thingamajigs, The Foundation of the FMA, gained significant credence through editorial coverage gained in the multi-faceted media relations program.
"Many FMA members and other manufacturing executives have cited a growing challenge to find skilled labor, particularly from young people entering the workforce, to handle the multitude of sophisticated, high-tech tasks found today on the factory floor," said Patricia Lee, FMA director of public relations. "Research we conducted further reinforced this perspective.
"It's an issue our industry must address and ideally complements the goals of Nuts, Bolts & Thingamajigs, which provides grants for summer manufacturing camps and scholarships for those planning manufacturing careers, among other initiatives."
The FMA campaign won in the competition's issues management category, which honors programs that educate and inform target audiences about key issues or present a position on topics of public concern. The Golden Trumpet Award, announced at a May 7 ceremony in Chicago, annually honors distinguished achievements in public relations and communications that feature excellence in planning, creativity and execution.
Based in Rockford, Ill., the Fabricators & Manufacturers Association, Intl. (FMA), is a professional organization with more than 2,100 members working together to improve the metal forming and fabricating industry. Background on FMA is available at www.fmanet.org.
Nuts, Bolts & Thingamajigs introduces young people to careers in the trades though manufacturing summer camps for youth. It also issues scholarships to students at colleges and trade schools pursuing studies that lead to careers in manufacturing. More information is available at www.NutsAndBoltsFoundation.org.
Based in Chicago, L.C. Williams & Associates (www.lcwa.com) is a full-service public relations and research agency and has conducted a PR program for FMA since 2007.
