Emrich Joins Valvoline Marketing
LEXINGTON, Ky. (USA) - Bryan M. Emrich has joined Valvoline, a division of Ashland Inc. (NYSE:ASH), as marketing director for lubricant and chemical brands, according to Walter Solomon, senior vice president and general manager, retail business.
Emrich comes to Valvoline with extensive brand management experience, from 1998 to 2003 managing several hair care brands at Procter & Gamble including Physique, Head & Shoulders and Pert Plus. He most recently served as senior brand manager for Heinz North America, managing the Classico, Aunt Millie's and Prince Pasta Sauce brands. Between 1991 and 1996, Emrich held marketing and communications positions with Northern Trust Company and Bank of America.
In his new role at Valvoline, Emrich will be responsible for directing the marketing strategies for key lubricant and chemical brands across Do-It-Yourself and Do-It-For-Me channels. He is based in Lexington, Ky., and reports to Rolf Linder, vice president of marketing.
"We're delighted to have Bryan on board," says Linder. "His multi-category experience will be critical as we continue to ramp up the marketing programs on our key brands. Also, as an 'auto enthusiast,' we're sure that Bryan will be at home in the Valvoline community."
Emrich holds a bachelor's degree in marketing and management from the University of Illinois, Chicago, Ill., and an MBA from Northwestern University's Kellogg School of Management, Evanston, Ill.
Valvoline, a division of Ashland Inc., has been serving American motorists longer than any other motor oil company and is a leading innovator and supplier of quality, high-performing automotive and industrial products in more than 100 countries. Best known for its lubricants, Valvoline also markets Eagle One® appearance products, Zerex® antifreeze, SynPower® performance products, Pyroil® automotive chemicals and MaxLife® products created for higher-mileage engines. Valvoline also has a stake in the growing quick-lube market with its Valvoline Instant Oil Change unit.
Ashland Inc. (NYSE:ASH) is a Fortune 500 transportation construction, chemicals and petroleum company providing products, services and customer solutions throughout the world. To learn more about Ashland, visit www.ashland.com.
Registered trademark, Ashland Inc.
