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Detroit Radiator Corp. - Romulus, MI

Original Press Release

Detroit Radiator Corporation Thanks Its Exhibit Visitors at the Great American Trucking Show

Press release date: August 26, 2014

Romulus, Michigan– Detroit Radiator Corporation is proud to have exhibited at the Great American Trucking Show (GATS) 2014 and extends a warm THANK YOU to all who visited its exhibit and its people. The GATS, one of the largest tradeshows in the heavy duty trucking industry, was held at the Kay Bailey Hutchinson Convention Center in Dallas, Texas, from August 21-23, 2014.

Detroit Radiator Corporation's 80 x 30 foot, state-of-the-art exhibit (# 18080) highlighted its award-winning, 18-wheeler truck trailer, "DR•COOL"! The company exhibit showcased aftermarket cooling product solutions, brochures, awards, sponsorship memorabilia, company history, and video presentations (including a DR•COOL customization video, created by Outcast Kustoms that was featured on the show, Outcast Kustoms on Velocity by Discovery). There were COOL giveaways and a bean bag toss game where guests' had fun testing their athletic skills. Prizes included, Detroit Radiator Corporation hats and 2014 limited edition DR•COOL T-shirts! Key company representatives were also on hand to answer questions.

Detroit Radiator Corporation displays included:
• All Metal and Plastic Aluminum Replacement Products
• Aftermarket Radiators, Charge Air Coolers, Condensers Fan Shrouds
• Trademark POWERMAX Charge Air Coolers
• All Metal vs. Plastic Surge Tanks
• EGR Coolers
• AC Products
• Freightliner, International, Peterbilt Cooler Systems
• & More!

Detroit Radiator Corporation was honored to have been selected as an Overdrive's Pride & Polish judge as comparing the many beautiful and elaborate big rigs on display to one another is not an easy job. The company congratulates all participants and especially the GATS 2014 winners!!

"Our main objective is to give back to the trucking industry and its people as they have made us what we are today," said Randall Pruitt, CEO, Detroit Radiator Corporation. "Interacting with trucking professionals as they explore our products and services in a fun setting is priceless. We want to hear about the real issues in the industry that affect their businesses. We strive to keep learning, share thoughts, and offer advice," added Pruitt, in an earlier company press release.

About Detroit Radiator Corporation:
Headquartered in Romulus, Michigan, Detroit Radiator Corporation is a premier manufacturer and distributor of aftermarket cooling product solutions serving the HD transportation, commercial, industrial, and agricultural industries. As the most recognized and trusted brand in its market, Detroit Radiator Corporation offers the widest variety of aftermarket HD radiators, charge air coolers and A/C condensers, provides manufacturing excellence, utilizes top safety standards, and delivers almost every product that it sells within 24 hours.

Refusing to limit its customer offerings to only manufacturing OEM-specified radiators, Detroit Radiator Corporation, established in 1936, pioneered the manufacturing of all comprehensive aftermarket cooling product solutions.

Recent Detroit Radiator Corporation awards include: Ernst & Young Entrepreneur of the Year (2011) and Crain's Detroit Business Salute to Entrepreneurs (2011). Receive the Detroit Radiator Corporation Difference - Visit

About DR•COOL:
The award-winning Detroit Radiator Corporation 18-wheeler truck & trailer, DR•COOL, travels the country to partake in 15 exciting industry tradeshows and events each year while also expressing gratitude to its customers and its community. The trailer inside contents serve as a Detroit Radiator Corporation exhibit to showcase its aftermarket cooling product solutions, awards, sponsorship memorabilia, and company history along with cool giveaways and fun contests with prizes to the HD transportation, commercial, industrial, and agricultural industries. Watch for DR•COOL to appear in your town. For DR•COOL mobile marketing tour information, visit

About Great American Trucking Show (GATS):
The GATS is a trucking convention with over 500,000 feet of exhibit space that happens in Dallas in August each year. It draws in fleets, drivers and suppliers from across the country and offers exhibits, education, networking and fun! Some of its exciting events include: Overdrive's Pride and Polish Truck Beauty Competition, Educational Seminars sponsored by TXTA, the Commercial Vehicle Outlook Conference, exhibits from leaders in the heavy duty trucking industry and much more. For more information, visit,

See attached company logo, 4 company photos of guests, staff and DR•COOL (mobile marketing unit), and 1 photo of DR•COOL compliments of Trucking Depot.

Media Contact:
Karen Johnson
Detroit Radiator Corporation


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