Change Is the Key to Better Sales
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Gases and Welding magazine provides sales strategy for young professionals.
Dewitt, NY - A textbook definition of insanity is repeatedly doing the same practices and expecting different results. For a salesperson, repeating futile endeavors is not only a waste of time, but a loss of money. To get out of a sales slump, Joe Ellers suggests making some changes. As part of its continued commitment to helping young professionals further their careers in the gases and welding industry, the July issue of GAWDA Edge features an article written by Joe Ellers entitled "A Little Philosophy on Change."
If your company is not getting 100 percent of the business from 100 percent of the accounts in your area, there is always room for improvement. As Ellers explains in the premiere magazine for young professionals in the industry, a major mistake is accepting excuses for poor sales. "When you are told the economy is down, it provides a major justification for accepting lackluster results." Rather than focusing on the things you cannot control, such as the environment, accept responsibility by taking command of those things you can control. "How many things do you have absolutely no influence on? Darn few," says Ellers.
To affect change in your sales, Ellers offers four simple steps: Stop, Start, Do More, Do Better. The first step is to look at those things you are doing that are not producing the results you want. Maybe it is calling on customers who will not buy or quoting sales for business you know you will not win. "These activities take time away from doing things that might actually give you more of what you want," says Ellers. "Stop doing them. Now."
To read Ellers' complete plan for impacting change in your sales, head over to www.gawdaedge.org and check out the latest issue of GAWDA Edge, the online resource for young professionals in the gases and welding industry.
For more information, contact Devin O'Toole, editor of GAWDA Edge, at editor@gawdaedge.org or 315-445-2347.
About GAWDA
Founded in 1945, the Gases and Welding Distributors Association (GAWDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.weldingandgasestoday.org), e-magazines, newsletters and industry wiki (www.gawdawiki.org), GAWDA connects suppliers of gases and manufacturers of related equipment as well as manufacturers of welding equipment and distribution leaders, for the purpose of safely delivering optimal solutions to the users of those products. GAWDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning welding equipment and products and services related to industrial, medical, specialty and cryogenic gases. A 501(c)3 organization, GAWDA members are located throughout North America.
