Wholesome, Natural Ingredient Solutions Brochure Available from National Starch
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National Starch & Chemical Co.
10 Finderne Ave.
Bridgewater, NJ, 08807-0500
Press release date: December 11, 2006
BRIDGEWATER, NJ, December 11, 2006 - National Starch Food Innovation (www.foodinnovation.com) has published a new brochure that highlights its functional native starch and functional flour solutions for makers of wholesome, natural, prepared foods.
According to the brochure, consumers are increasingly seeking convenient natural and organic foods of restaurant or home-made quality, prepared with recognized and trusted ingredients. National Starch Food Innovation, a leader in designing wholesome ingredient solutions, offers a range of highly functional natural and organic products that withstand the rigors of food processing and make it easier for food manufacturers to meet consumer expectations for convenience foods that have a "made-at-home" or "chef-prepared" quality.
The brochure includes information on NOVATION® functional native starches, which have been helping food processors around the world create satisfying, wholesome foods with "cleaner" ingredients labels. NOVATION starches deliver modified starch performance without compromise and with a simple "starch" label. The NOVATION family of ingredients includes waxy maize, tapioca, rice and potato bases, along with organic varieties, as well as the Prima line for added freeze/thaw and cold storage stability.
Ideal for sauces, fruit preparations, gravies, ready meals, yogurts, desserts, baby foods and many other applications, NOVATION starches enable food processors to make "natural," "organic" or "wholesome" claims, along with a simplified, "clean label," ingredient statement.
The HomeCraft(TM) family of functional flours is also featured in the brochure. While chefs have long appreciated conventional flour for its taste, appearance, and texture, manufacturers of prepared foods are acutely aware of its processing and storage limitations. HomeCraft functional flours, created through a partnership with Limagrain Céréales Ingrédients, provides a smooth texture, creamy mouthfeel, authentic flavor and a natural, rich and luxurious appearance to prepared foods. These functional flours reduce process and end-product variability, improve processing time and batch-to-batch consistency, and enable food processors to create products with consumer-friendly labeling.
For a free copy of "Wholesome, Natural Ingredient Solutions" or for information about how National Starch Food Innovation's R&D, technical, culinary and applications teams can help food processors develop tailor-made, convenient, home-style, restaurant quality foods, contact National Starch Information Center, One Matrix Drive, Monroe, NJ 08831. Call 1-800-797-4992. Fax 1-609-409-5699. E-mail: firstname.lastname@example.org. Information is also available on the web at www.foodinnovation.com.
National Starch Food Innovation is a leading global supplier of nature-based functional and nutritional ingredient solutions to the food and beverage industries. The company has a strong focus on delivering innovation to meet market and consumer trends in wholesome and natural, texture, nutrition, wellness, vitality and targeted delivery solutions. This vision combined with an extensive, award-winning product range, market knowledge and technical expertise makes National Starch Food Innovation a partner of choice for the next generation of food producers. For more information, visit www.foodinnovation.com.
Dave Manion 908-685-5395 email@example.com
Martin Torbert 908-685-5185 firstname.lastname@example.org
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