ThomasNet News Logo
Sign Up | Log In | ThomasNet Home | Promote Your Business

Werner Launches Multicultural Initiatives To Support Global Base of Customers

Print | 
Email |  Comment   Share  

(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

Werner Co.
93 Werner Rd.
Greenville, PA, 16125

Press release date: August 22, 2013

Multilingual Websites, Product Training and Media Supports Professional Contractors and End-Users

Greenville, PA – Werner announced today the launch of several multicultural marketing initiatives that support the company’s growing base of professional contractors and do-it-yourself (DIY) consumers worldwide. As a global brand, Werner is committed to helping customers by providing websites, product resources and advertising in multiple languages that speak directly to the end-users of their products.

According to the U.S. Census, Hispanics make up approximately 25% of the total construction industry and businesses are changing to support that growth. Werner products have been recognized as best in class by professional tradesmen and consumers around the globe, however, the need for customized content is nowmore important than ever to meet the demands of this growing multicultural population. As a result, Werner is proud to introduce some new initiatives on a global scale that include websites, product information, literature and safety training in a variety of languages to support each country.

“With the growing number of multilingual customers and our global footprint, we are continually looking for supportive ways toensure our customers have the product information, training and resources they need,” said Chris Filardi, Vice President, Werner Co. “Whether it is French content in Canada, Spanish in the U.S. or Chinese in China, Werner continues to adapt to meet our customers’ needs.”

Werner’s Multicultural Initiatives

Werner has rolled out a comprehensive multicultural platform that includes support for its Spanish, French, Chinese and English speaking customers. Recently, the company introduced new Spanish and French websites for the U.S. and Canada. These new websites provide customers with complete product information and product literature as well as a Ladder Finder, which helps end-users select the correct item based on preferred ladder style, height, performance rating and material.

Additional multilingual resources include training and safety videos and targeted advertising for leading Hispanic markets in the U.S. Recently Werner launched a Hispanic advertising campaign in four key markets, including Los Angeles, San Diego, Phoenix and Las Vegas. Select media included radio, online and out-of-home advertising along with soccer sponsorships. These channels included executions in both English and Spanish aimed at engaging Hispanic customers.

In the U.S., Canada and around the world, Werner is expanding into new countries and developing a solid infrastructure to support distributors and end-users in their native languages. A comprehensive list of country websites and languages is available at

Print | 
Email |  Comment   Share  
Contacts: View detailed contact information.


Post a comment about this story

(your e-mail address will not be posted)
Comment title:
To submit comment, enter the security code shown below and press 'Post Comment'.

 More New Product News from this company:
Podium Ladder provides end-user safety and comfort.
Extension Ladders improve mobility, worker efficiency.
Electrician Ladder is designed to facilitate common tasks.
Telescopic Ladder accommodates multiple work situations.
More ....
| Featured Manufacturing Jobs
 Other News from this company:
WernerCo Acquires Bailey Ladder Business from Hills Holdings Limited
Werner Co. Terminates Letter of Intent to Purchase Assets of Green Bull Ladder
Werner Co. Names Chief Executive Officer and Announces Signing of Letter of Intent To Purchase Assets of Green Bull Ladder
More ....
 Tools for you
Watch Company 
View Company Profile
Company web site
More news from this company
E-mail this story to a friend
Save Story

Home  |  My ThomasNet News®  |  Industry Market Trends®  |  Submit Release  |  Advertise  |  Contact News  |  About Us
Brought to you by        Browse ThomasNet Directory

Copyright © 2014 Thomas Publishing Company. All Rights Reserved.
Terms of Use - Privacy Policy

Error close

Please enter a valid email address