Welding and Gases Today Online covers e-commerce debate.
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Press Release Summary:
In his article titled "Making the Case for E-Commerce," appearing in Welding and Gases Today Online, nexAir eCommerce manager Patrick Galphin describes benefits his company has gained from its adoption of e-commerce; nexAir first looked into e-commerce 4 years ago to adapt to technological advances. Along with giving customers access to orders and invoices at all hours, one of the unexpected benefits of e-commerce has been an increase in route efficiencies for cylinder delivery trucks.
Original Press Release:
E-Commerce Debate Wages On In Welding & Gases Today
nexAir makes its case in the debate over the necessity of e-commerce.
Dewitt, NY - In the gases and welding industry, face-to-face selling has long been the standard of doing business. But with the pervasiveness of the Internet, many of the traditional brick-and-mortar distributors in the industry are faced with the question of whether an e-commerce site is necessary, or even beneficial. nexAir (Memphis, TN) eCommerce manager Patrick Galphin describes the benefits his company his gained from its adoption of e-commerce in "Making the Case for E-Commerce." His article appears on Welding & Gases Today Online, the online home of the leading magazine for the gases and welding equipment industry.
nexAir first looked into e-commerce four years ago, feeling that it was time to adapt to technological advances. "After gaining insight from our staff and customers, nexAir determined that e-commerce would in fact provide helpful benefits for both the company and our customers," he says. "Our approach was to give customers another tool to help with their entire order cycle while making our overall business model more efficient."
Along with giving customers access to orders and invoices at all hours, one of the someone unexpected benefits of e-commerce has been an increase in route efficiencies for cylinder delivery trucks. Before nexAir implemented the e-commerce plan, the company's trucks primarily ran a "milk run'" route, stocked based on customers' order history. With e-commerce, customers now receive an email order reminder the day before the truck will be in their area "This system ensures our drivers know exactly what the customer will need for their delivery, and that nexAir is not handling cylinders more than necessary," says Galphin.
To see how e-commerce is paying off at nexAir, read "Making The Case For E-Commerce" (http://www.weldingandgasestoday.org/index.php/2011/10/making-the-case-for-e-commerce/) at Welding & Gases Today Online. For more information, contact Devin O'Toole, content editor at Welding & Gases Today at devin@weldingandgasestoday.org or 315-445-2347.
About GAWDA
Founded in 1945, the Gases and Welding Distributors Association (GAWDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.weldingandgasestoday.org), e-magazines, newsletters and industry wiki (www.gawdawiki.org), GAWDA connects suppliers of gases and manufacturers of related equipment as well as manufacturers of welding equipment and distribution leaders, for the purpose of safely delivering optimal solutions to the users of those products. GAWDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning welding equipment and products and services related to industrial, medical, specialty and cryogenic gases. A 501(c)3 organization, GAWDA members are located throughout North America.
